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Brand Marketing
1 week ago
Co-ordinating with cross functional teams - Category for offers, Marketing Operations for planning and Designers for creatives.
Managing the end to end development of tactical creatives like leaflets and SMS (jpegs with offers sent as bitly link)Assisting the Marketing Operations (SMH & RMM) and Visual Merchandising teams for the tactical campaign creatives – BTL.Print ad creatives - end to end management - getting offers, sharing with design team for creative development, proof-reading the creatives, getting approvals for category and operations team before releasing to print – ATL.Coordination with the media agency for radio campaigns and OOH - ATLAgency management - giving creative briefs and getting the desired outputAssisting in the shoots - static as well as AV.Aligning all the stake holders and facilitating the smooth execution.
Ensuring that every piece of Marketing Communications across the platforms (ATL/ BTL/ Store/ Digital) is as per the defined brand guidelinesData analysis - impact of marketing promotions and campaigns as well as tracking the performance of stores (NOB's/ Net Sales/ ABV/ Basket size/ Category penetration etc.).
What You'll Need:
MBA degree in marketing top B-School.6/7 Yrs of experience in Marketing Communication.
Experience in General Merchandising Category is MUSTExperience in identifying target audiences and devising effective campaignsExcellent understanding of the full marketing mixStrong analytical skills partnered with a creative mindData-driven thinking and an affinity for numbers
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