Brand Marketing Associate

2 weeks ago

Mumbai, Maharashtra, India SugarBox Networks Full time
Job Information

Department Name

  • Marketing
Industry

  • Internet Services
Postal Code

City

  • Mumbai
Province

  • Maharashtra
Country

  • India
About us


Over the next 2 years, our goal is to transform the travel experience for 300 mn commuters monthly, unlocking over 2.5 billion hrs of digital consumption, where otherwise Apps don't work reliably, due to unstable or inexistent cellular connectivity.


How do we do it?


We install servers at key places of interest (POIs) where users access internet services (Public transport, Rural areas, Residential complexes, Corporate parks, Hotels, Educational institutes, Retail zones, F&B outlets, etc.) Sugar Box's patented technology then uses prediction algorithms to cache relevant data from partner Apps on each local server.

In addition to this, the local server uses Edge computing to manage other technical requirements such as User registration, Personalization, Security, Ads & Payments.

This server is then exposed to the consumer over a local Wi-Fi so that s/he is able to use the partner Apps without any dependence on internet connectivity.


What disruption are we creating?
The Next Billion Users globally will be able to start using Digital Services without purchasing an internet connection

Unlock seamless digital access on-the-go, in villages & remote areas, where users are in a near captive environment (And courtesy of the lockdown, we have all experienced what being held captive does to digital consumption)


Even offline consumption can now be monetized - that means consumer will be served Ads & will be able to transact even without connectivity.

At ubiquitous scale, Sugar Box will make the internet 200% faster and 50% cheaper

About the job:

This person will be getting an opportunity to work with experienced brand managers and be responsible for assisting in various brand & digital media initiatives at Sugarbox.

She/He will be assisting in the segmentation & brand positioning for the relevant segments, definition of brand strategies, writing of creative briefs and digital marketing initiatives

Responsibilities:

  • Assist in the brand initiatives for the different business units of Sugarbox
  • Assist in media planning & buying across various offline ATL marketing platforms.
  • Plan & execute market research exercises to identify consumer and market specific trends
  • Liaising with business & product teams to identify specific business problems
  • Execute key digital marketing initiatives

Requirements:

  • Minimum 1+ years in a brand management or Digital Media role
  • Has indepth experience across brand building, brand architecture & design, Brand communication, Digital Media Management, market research
  • Has successfully worked in brand and Digital media campaign launches before
  • Comfortable of working in a fastpaced startup environment

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