Brand Executive

2 weeks ago

Mumbai, Maharashtra, India Prasuma Full time

Location:
MumbaiExperience: 2 to 3 years (slightlyflexible onthis)

Areyou food obsessed Do you think about what you re going to eat fordinner while you eat lunch Do you think consumers deserve farbetter quality from Food Brands in India Are you excited by dynamichigh growth businesses and the process of creatingBrandsWe are on the hunt for team members todrive brand awareness and profitable growth (a unicorn of anotherkind in today s world).

We have 2 brands within our portfolio bothbrands are backed by a team of people with over 35 years ofexperience in meat processing & meatproducts.

AboutPrasuma building India s favourite FoodBrandPrasuma is committed to creatingsensational food using the freshest & finest ingredientscutting edge food technology and raising the quality of foodavailable to consumers here in India.

As the pioneer of the Fresh& Chilled Deli Meats segment in the region Prasuma hasearned a reputation over 30 years of product and service excellenceamong top modern retail outlets restaurants and chefsnationwide.

Prasuma is a brand in whichconsumers continue to place their trust everyday. Prasuma Momos hashelped achieve great scale in the business.

This product has beenin the making for over a decade and in just 18 months is consideredto be India s favorite Momobrand.

AboutyouWe are looking for someone with a realeye for detail a passion for exceptional food for building brandsand with loads of creativity.

As is true for any brand role abusiness acumen will be necessary along with a range of experienceacross B2B and/or B2C marketing.

As an inhouse marketingprofessional impeccable English skills are required. Strongknowledge of Digital Marketing and work experience with a creativeagency and/or a food brand will bevalued.
Keyqualities Driven Teamplayer Problem solverOrganized CreativeDedicated

YourKey Responsibilities:
Work with your team toset the Marketing Calendar and create plans.

Plan create andexecute weekly/daily campaigns and promotions to drivesale Manage the Marketing Budget to ensurewe drive profitable growth Oversee anddeliver on all digital marketing content and assets.

Manage socialmedia accounts and create ways to generate high website trafficstronger brand awareness and new opportunities (LinkedIn FacebookInstagram etc) Manage customer journey fromcustomer acquisition to retention using the tools available to themarketing team Engage and Collaborate withChefs Influencers and Brands in innovative and excitingways Drive brand awareness and considerationthrough PR while working closely with a PRagency Report on key brand metrics linked tobrand objectives on a monthly basis Designconduct and analyse consumer research and brand health tracking andhelp measure campaign performance to ensure high level ofeffectiveness Study and analyse currenttrends in market and implement strategies to drive brand salesgrowth.

Brainstorm new growth strategies
foodand bevarages,graphic design,marketing,fmcg,content branding,socialmedia,brand awareness,digital marketing

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