Growth Marketer
1 week ago
Role:
Growth Marketing Manager
Job Description
A brief understanding about the company and role.
, is a B2 B company.
At core, we are a premium technology solutions and service provider to career counsellors, educationists, aspiring counsellors, psychologists, ed-tech companies to help them set up, establish and scale their own career counselling and study abroad business vertical across 30+ countries.
The role is to:
We are seeking a talented and data-driven Growth Marketer to join our dynamic marketing team.
The ideal candidate will be responsible for developing and executing innovative strategies to drive customer acquisition, engagement, and revenue growth.
This role requires a deep understanding of digital marketing channels, analytics, and a passion for experimentation.Responsibilities:
Customer Acquisition:
Plan and execute strategies to drive user acquisition through various channels, including but not limited to digital advertising, content marketing, SEO, and partnerships.
Conversion Optimization:
Analyze user behaviour and website metrics to identify areas for improvement in the conversion funnel.
A/B test landing pages, email campaigns, and other marketing assets to optimize for conversion rates.
Retention and Engagement:
Plan and implement strategies to improve customer retention and engagement.
Utilize email marketing, in-app messaging, and other communication channels to nurture and retain customers.
Analytics and Reporting:
Use analytics tools to track, measure, and report on key performance indicators (KPIs) related to user acquisition, conversion rates, and revenue growth.
Experimentation and Innovation:
Conduct experiments and A/B tests to optimize marketing campaigns and strategies.
Stay abreast of industry best practices and emerging trends to bring innovative ideas to the team.
Qualifications:
Bachelor's/Master's degree in Marketing, Business, or a related field.
Strong leadership qualities.
Work with accountability, be target driven, vision for revenue growth, work independently with complete ownership, open to learning and take on new marketing driven initiatives.
Proven experience in a growth marketing role, preferably in a technology or Saa S environment.Strong analytical skills with proficiency in data analysis and interpretation.
Familiarity with marketing automation tools and analytics platforms.
Excellent communication and collaboration skills.
Creative thinking and a passion for staying ahead of industry trends.
Experience: 5 – 7 years.
Preferred Skills:
Knowledge of SEO best practices.
Experience with social media marketing.
Familiarity with customer segmentation and targeting strategies.
Proficiency in using tools like Google Analytics, Google Ads, Facebook Ads Manager, etc.
Additional information:
Work Hours: 10:30 AM to 7:00 PM
Days:
Monday - Saturday (except second Saturday)
Location:
Koramangala, Bangalore (This is a work from office profile)
Hiring:
Immediate
Employment Type:
Full-time (permanent)
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