Visual Communications Designer

3 weeks ago


Industrial Area, India DIRTS Full time

We’re Hiring: Graphic Designer (DIRTS)Location: GT-04, Sector-70, Noida (Work From Office)About DIRTSDIRTS is a wellness & lifestyle brand building products that help people move, feel, and live better—starting with Foot Alignment Socks and barefoot essentials. The Role (Ownership > Hand-holding)Turn lean, one-line briefs into polished, performance-ready creatives—without step-by-step direction. You’ll own typography, layout systems, moodboards, and colorway/variant visuals (e.G., Banana and other options) across ads, PDPs, and packaging.What You’ll DoStatic Ads: Ship high-converting static ads for Meta/Instagram/YouTube; deliver 3–5 variations per concept with crisp hierarchy.Packaging & Dielines: Create shelf-worthy packaging; export print-ready files + premium mockups.Mockups Library: Build a reusable library (product, lifestyle, UGC frames) for fast iteration.Design Systems: Define and maintain type scale, font pairings, spacing grid, color tokens, export specs.Colorways & Variants: Create consistent creatives and mockups across all product options—including Banana and additional color/material variants—with clear naming and file organization.Advanced Moodboards (Mandatory): Produce strategic, annotated moodboards (visual territories, competitor swipes, palette & type trials, composition studies) using Figma/Milanote/PureRef. Moodboards must justify choices and map directly to testable ad directions.Asset Handoffs: Deliver layered, organized source files (AI/PSD) + exports and usage notes.AI-First Design (Mandatory)Confident with Adobe Firefly / Photoshop Generative Fill and at least one of Midjourney / SDXL / DALL·E.Provide prompts + seeds/settings with each delivery; maintain a shared prompt library (for reproducible results).Use AI for concept moodboards, background plates, product/lifestyle composites, and cleanup.What We’re Looking For1+ years in graphic design (agency/brand preferred) with portfolio covering ads + packaging + mockups.Typography mastery (choose fonts/pairings, set a type scale, size text confidently).Advanced moodboard creation with clear rationale and direct translation into creative directions.Proven layout & hierarchy chops (grid discipline, contrast, scannability).Tools: Illustrator & Photoshop (must); After Effects/Figma (nice to have).Speed without sloppiness (kerning, spacing, exports on point).Not a Fit If…You need direction on which font/size/spacing for every design.You struggle to produce 3–5 strong variations from a one-line brief.You can’t build advanced, annotated moodboards that lead to clear design directions.You avoid AI tools or can’t iterate on prompts effectively.Success Metrics (KPIs)Creative Pass Rate: % approved without major rework.Turnaround: Concepts in 24–48 hrs; finals same/next day post-feedback.Performance Lift: CTR / thumb-stop vs. prior benchmarks.Systemization: Reusable templates + prompt library v1 by week 3.Consistency: Cohesive type scale, spacing grid, and color usage across variants (incl. Banana and others).How to ApplyApply via form: https://forms.Gle/rrrgu9LWb966CHv8APortfolio must include ads, packaging, mockups (multi-variation sets get priority).Optional: attach 1–2 AI prompt examples (prompt + seed + output).



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