Influencer Marketing Executive

2 weeks ago

Delhi, Delhi, India Invogue Shop Full time

About Us:

We are a clothing brand that specializes in shapewear based out of South Delhi with a fast-growing team. Our company is dedicated to providing high-quality shapewear that combines comfort and style. We pride ourselves on our innovative approach and commitment to excellence. We are looking for a motivated and enthusiastic Influencer Marketing Expert/ Executive who can also handle administrative tasks to join our team and contribute to our ongoing success.

Position Overview:

We are seeking a dynamic and creative Influencer Marketing Expert to join our brand specializing in high-quality shapewear. The ideal candidate will be responsible for developing and executing influencer strategies to amplify brand awareness, drive engagement, and boost sales. This role requires someone with a deep understanding of social media platforms, influencer trends, and the ability to build strong partnerships that resonate with our target audience.

Key Responsibilities:

  • Strategic Planning: Develop and implement influencer marketing campaigns aligned with the brand's goals, target audience, and sales objectives.
  • Influencer Identification: Research, identify, and build relationships with influencers, content creators, and brand ambassadors who align with the brand's values, aesthetics, and audience.
  • Campaign Management: Coordinate end-to-end influencer campaigns, from outreach to negotiation, briefing, and content approvals.
  • Content Collaboration: Work closely with influencers to ensure high-quality, engaging, and on-brand content that showcases our products effectively.
  • Budget Management: Plan and manage the influencer marketing budget to maximize ROI while maintaining transparency and cost efficiency.
  • Performance Tracking: Analyze campaign performance, monitor key metrics (e.g., reach, engagement, conversions), and prepare detailed reports to assess effectiveness and inform future strategies.
  • Trend Awareness: Stay updated with industry trends, emerging influencers to keep the brand ahead of the curve.
  • Partnership Development: Foster long-term partnerships with key influencers, ensuring mutual growth and consistent brand advocacy.
  • Collaboration: Work closely with the social media, content, and design teams to align influencer activities with overall marketing efforts.

Qualifications:

  • Bachelor's degree in Marketing, Communications, or a related field.
  • Proven experience (1 to 2+ years) in influencer marketing, preferably in the fashion or other women related businesses such as makeup, personal care, beauty etc will also work.
  • Strong knowledge of social media platforms and influencer landscape.
  • Exceptional communication, negotiation, and relationship-building skills.
  • Creative thinker with an eye for fashion, aesthetics, and storytelling.
  • Ability to multitask, meet deadlines, and adapt to a fast-paced e-commerce environment.

Why Join Us?

  • Be part of a fast-growing e-commerce brand.
  • Opportunity to work with a passionate and creative team.
  • Flexible work environment and growth opportunities.
  • Competitive salary and performance-based incentives.

Location: Malviya Nagar, South Delhi, Delhi

Employment Type: Full-time

How to Apply:

If you're a creative, trend-savvy, and results-oriented professional with a passion for influencer marketing, we'd love to hear from you Submit your resume, portfolio, and a brief cover letter highlighting your relevant experience to careers@invogue.shop

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