Paid Media Manager

1 week ago

Pune, Maharashtra, India Koffeetech Communications Full time

We are seeking an experienced Paid Media Manager to lead, execute, and optimize digital advertising campaigns across multiple channels. The ideal candidate will have strong expertise in managing budgets, driving ROI, and building performance-driven campaigns while working closely with cross-functional teams to achieve marketing and business objectives.

Key Responsibilities:

  • Plan, manage, and optimize paid media campaigns across platforms (Google Ads, Meta, , YouTube, Programmatic, etc.)
  • Develop and implement strategies to maximize ROI and meet performance KPIs (CPC, CPA, ROAS, CTR).
  • Manage campaign budgets effectively, ensuring efficient allocation across channels.
  • Conduct keyword research, audience targeting, and A/B testing for creatives, ad copies, and landing pages.
  • Monitor, analyze, and report on campaign performance with actionable insights.
  • Collaborate with the creative and content teams to develop compelling ad creatives and messaging.
  • Stay updated with industry trends, algorithm changes, and best practices in paid media.
  • Identify opportunities for scaling campaigns and improving customer acquisition funnels.

Requirements:

  • Bachelor's degree in Marketing, Business, Communications, or related field.
  • 4–5 years of proven experience managing paid media campaigns across multiple digital platforms.
  • Strong understanding of performance marketing metrics, attribution models, and conversion tracking.
  • Hands-on experience with Google Ads Manager, Facebook Ads Manager, Campaign Manager, and other media-buying platforms.
  • Proficiency in tools like Google Analytics, Tag Manager, and Data Studio (or similar reporting tools).
  • Excellent analytical skills with the ability to interpret data and translate into strategies.
  • Strong communication and stakeholder management skills.

Good to Have:

  • Experience in e-commerce / B2B SaaS / agency environment.
  • Knowledge of SEO, CRM, and marketing automation tools.
  • Google Ads, Meta Blueprint, or other relevant certifications.

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