Publicis - Shopper Strategist

4 weeks ago

Mumbai, Maharashtra, India Publicis Groupe Full time

Shopper Strategist Job Description:

- Arc Worldwide

- Let's create something Irresistible.

- We live in an era of constant disruption.

- Where your customers have never been harder to reach, win over, or retain.

- The scary truth is that people have the power to resist your brand like never before.

- Which is why everything we do is designed to make yours irresistible.

- Join us.

- From established category leaders to bold challengers to innovative upstarts, we partner with ambitious companies to help them simultaneously grow sales and brand.

Job Description:

- As a Strategist your main job is to support the day-to-day strategic function of the team while actively mastering key skills of the craft.

- This position is all about being proactive, inquisitive, eager to contribute, and taking ownership of tasks and assignments.

- You'll be expected to take the lead on some projects and play a supporting role on others.

- As a member of the team, you will also have more opportunities to contribute to the voice of the team via relevant thought-leadership (trends and POVs).

Duties and Responsibilities:

- Creative brief writing and guidance to help the creative teams decide what to say where and why.

- Collaboration with the creative and account teams to make sure they stay on track and have what they need to get the job done.

- Ability to source case studies and inspiration.

- Working with our digital and retail partners to design digital and retail solutions.

- Contribute to general strategic thought leadership on the team: creating POV pieces and staying up on trends and information in the category to help the team stay smart in this fast moving field of technology

- Planning support for innovations projects.

- General support for the Strategy Required:

- Multiple years in business (2-3 ish)

- Strategy experience (agency or client side)- can be Shopper, Brand, Digital, Media, etc.

- Analytical mind and ability to organize a lot of information and insights in an easy to understand format

- Consumer tech category experience a big plus

- Strong interest in Digital and Consumer Promotions

- Experience working in a close-knit team environment

- Good research foundation

- Good brief writing skills and ability to inspire creative

- Proficient at presenting ideas and selling work to clients

Traits/style that will help person be successful in this role:

- Motivated, enthusiastic, high energy

- Passion for the category (shopper)

- Great mix of analytical and creative mind

- Able to partner well with creative and account teams

- Collaborative nature

- Relentless curiosity around consumer behaviour

- Interest in a global account

- Familiarity with key secondary research resources (i.e. Mintel, MRI, trend research)

(ref:iimjobs.com)

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