Lead Generation Specialist

3 weeks ago

Alappuzha, India Opvia.in Full time

Role: Lead Generation SpecialistBackground: IT Services / Digital Agency experience preferredLocation: Kolkata (On-site - Only candidates from Kolkata should apply)Reporting to: Founders and Leadership TeamExperience: 3 to 6 yearsLanguage: Excellent English communication (written and verbal)Compensation: Up to 30k + On Target Earnings (Based on experience and qualifications)Timing: UK ShiftRole OverviewWe are looking for a performance-driven Lead Generation Specialist who can build predictable pipelines through cold email outreach, marketing campaigns, and lead nurturing systems.The ideal candidate has hands-on experience generating leads for IT services or digital agencies and is excellent at campaign execution, sequencing, targeting, list building, and funnel tracking.Key ResponsibilitiesLead Generation & OutreachExecute cold email outreach campaigns end-to-endBuild targeting lists and ICP-based lead databasesCreate and optimise multi-step email sequences for conversionsManage outreach tools and inboxes to ensure high delivery & reply ratesMarketing & Growth ActivitiesRun Meta Ads and other paid campaigns for lead generationLead nurturing through email automation and retargeting funnelsResearch industries, ICPs, and competitors to improve targetingSupport the creation of landing pages, lead magnets, and cold assetsCRM & ReportingMaintain CRM hygiene and lead movement stagesTrack campaign metrics - delivery, open, reply, booked calls, conversionShare weekly dashboards with clear outcomes and learningsRequirements3 to 6 years of experience in Lead Generation / B2B GrowthMandatory experience working with IT Services / Digital Agency / SaaSStrong knowledge of cold email tools, sequencing, and deliverabilityExperience with outreach and database building toolsComfortable running Meta Ads or similar paid campaignsProficient with CRM platforms and marketing automation toolsBasic understanding of sales funnels and appointment-setting metricsExperience with Upwork or bidding platformsDesired AttributesHighly execution-driven - strong follow-up and ownershipAnalytical mindset with good experimentation instinctsDetail-oriented - precision in target lists and campaign setupOrganized - can manage multiple campaigns simultaneouslyThrives in a fast-paced, performance-focused environmentSuccess MetricsNumber of qualified meetings generated monthlyCost per lead (CPL) / Cost per opportunity (CPO)Strong conversion from outreach to booked appointmentsHigh email deliverability + reply rates + show-upsTimely and accurate CRM reportingWhy Join Us?Work closely with founders and global leadershipFull ownership - lead generation function from the ground upDirect impact on revenue and growth outcomesFast career progression in a high-growth international businessHigh-performance, collaborative, and learning-centric culture

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