Marketing Strategist

2 weeks ago

Hyderabad, India Ridhira Group - Building World's largest Wellness Communities Full time

Job Title: Marketing Manager Hospitality Division - Pre Opening

Location: Hyderabad

Company: Ridhira Groups


About Ridhira Groups:

Ridhira Groups is a diversified lifestyle, wellness, and hospitality brand delivering exceptional experiences through luxury resorts, wellness retreats, and exclusive lifestyle offerings. We are looking for a passionate and experienced Marketing Manager with a background in the hospitality/hotel industry to lead our brand and marketing initiatives.


Key Responsibilities:

Strategic Marketing Planning: Develop and implement marketing strategies to promote hospitality and wellness offerings, including resorts, hotels, and events.


Brand Positioning: Ensure brand consistency across all channels, aligning with Ridhira Groups premium positioning.


Digital Marketing: Drive online campaigns including SEO, SEM, social media, email marketing, and influencer collaborations.


Event Marketing: Plan and execute promotional events, property launches, and experiential campaigns for target audiences.


Content & Collateral: Oversee creation of marketing materials brochures, videos, photoshoots, website content, and guest communication.


Partnerships & Alliances: Build strategic partnerships with travel agencies, tour operators, and luxury lifestyle brands.


Market Research: Track hospitality trends, competitor activities, and guest preferences to refine marketing strategies.


Sales Support: Work closely with the sales and reservations team to drive room bookings, event sales, and package promotions.


PR & Media: Coordinate with PR agencies and media houses for coverage in travel, lifestyle, and hospitality publications.


Key Skills & Competencies:

Proven experience in hospitality or hotel marketing (minimum 5+ years preferred).


Strong understanding of luxury hospitality trends and customer behavior.


Proficiency in digital marketing platforms (Google Ads, Meta Business Suite, LinkedIn Ads, OTA platforms).


Creative storytelling and visual content sensibility.


Excellent communication, presentation, and negotiation skills.


Ability to work in a fast-paced, results-driven environment.


Qualifications:

Bachelors/Masters degree in Marketing, Hospitality Management, or related field.


Experience with luxury hotels, resorts, or hospitality brands is mandatory.


Knowledge of hotel CRM systems and OTA platforms (Booking.Com, Expedia, etc.) is an added advantage.

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