Product Specialist
2 weeks ago
We are seeking a dynamic and results-driven Product Specialist to join our team and play a pivotal role in optimizing our advertising technologies and monetization strategies. You will be at the forefront of analyzing and enhancing our programmatic advertising solutions, driving data-driven product decisions, and collaborating with cross-functional teams to maximize revenue performance. This role requires a strong understanding of the digital advertising ecosystem, a passion for innovation, and a commitment to delivering exceptional value to our customers.
Who we are:
Vertoz (NSEI: VERTOZ), an AI-powered MadTech and CloudTech Platform offering Digital Advertising, Marketing and Monetization (MadTech) & Digital Identity, and Cloud Infrastructure (CloudTech) caters to Businesses, Digital Marketers, Advertising Agencies, Digital Publishers, Cloud Providers, and Technology companies. For more details, please visit our website here.
What you will do:
Product Development & Strategy:
•Collaborate closely with Business Managers, Tech Head, Engineers, and Data Scientists to define, refine, and prioritize product features and roadmaps, ensuring alignment with business objectives.
•Lead an agile engineering scrum team, guiding investment decisions and driving rapid delivery of customer value while iterating towards long-term strategic goals.
•Maintain a strong sense of accountability and ownership throughout the entire product lifecycle, from concept to launch and beyond.
Data Analysis & Performance Optimization:
•Develop and maintain comprehensive dashboards, reports, and data visualizations to track key performance indicators (KPIs) and provide actionable insights.
•Evaluate and optimize programmatic advertising, Real-Time Bidding (RTB), header bidding, and other ad-serving technologies to enhance performance and revenue.
•Identify and troubleshoot issues related to ad delivery, performance, and revenue attribution, ensuring seamless and efficient operations.
•Provide data-driven recommendations for improving ad targeting, fill rates, and overall revenue efficiency.
Market & Technology Analysis:
•Monitor industry trends and emerging technologies within the digital advertising ecosystem, staying ahead of the curve and identifying opportunities for innovation.
•Conduct thorough product research and competitive analysis to inform strategic decision-making.
Collaboration & Communication:
•Collaborate closely with Sales and Marketing teams to enhance the advertiser experience and drive demand-side growth.
•Effectively communicate complex technical concepts to both technical and non-technical stakeholders.
•Demonstrate excellent stakeholder management skills, building strong relationships and fostering collaboration across teams.
User Experience (UX) and Design:
•Hands-on experience with Figma, and UI/UX principals.
•Incorporate user-centric design principles into product development, ensuring a seamless and intuitive user experience.
Requirements
•4+ years of experience in Programmatic Advertising or Digital Advertising.
•Hands-on experience with Figma, UI/UX principles, and product research.
•Proven ability to analyze complex data sets and translate findings into actionable insights.
•Strong decision-making and problem-solving skills with a user-centric mindset.
•Experience leading agile engineering scrum teams.
•Excellent communication, presentation, and interpersonal skills.
•Demonstrated ability to manage and mentor teams.
•A strong understanding of RTB, header bidding, and other ad-serving technologies.
•A firm sense of accountability and ownership for the end-to-end product lifecycle.
Benefits
•No dress codes
•Flexible working hours
•5 days working
•24 Annual Leaves
•International Presence
•Celebrations
•Team outings
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