
Performance Marketing Specialist
18 hours ago
🚀 About the RoleÂ
We’re hiring a senior PPC & Programmatic Specialist to manage campaigns across Google, Bing, Yahoo, Amazon, and The Trade Desk. You’ll own the full SEM + DSP lifecycle from strategy to execution while leveraging GA & GTM for advanced tracking and insights.Â
🎯 What You’ll DoÂ
- Plan, launch & optimize PPC + programmatic campaigns across major platformsÂ
- Conduct keyword research, audience targeting & media planningÂ
- Optimize bids, budgets & creatives to hit KPIs (CTR, CVR, CPL, ROAS)Â
- Use GA & GTM to track conversions and build remarketing audiences (incl. YouTube)Â
- Deliver insights & recommendations through dashboards and reportsÂ
- Stay ahead of SEM & DSP trends and platform updatesÂ
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✅ What We’re Looking ForÂ
- 5+ years’ hands-on PPC + programmatic experienceÂ
- Expertise with Google Ads, GA, GTM, Amazon Ads, and The Trade DeskÂ
- Strong track record managing large ad budgets with measurable ROIÂ
- Analytical mindset + ability to present insights to stakeholdersÂ
- Willing to work the US shift (6:30 PM IST- 3:30 AM IST)
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✨ Bonus SkillsÂ
- Remarketing, shopping ads, display & YouTube campaignsÂ
- CRO, A/B & multivariate testingÂ
- Familiarity with dashboards (Google Data Studio, Tableau, Datorama)Â
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