Performance Marketing Specialist

3 weeks ago


Nellore, India USADATA Full time

🚀 About the Role 

We’re hiring a senior PPC & Programmatic Specialist to manage campaigns across Google, Bing, Yahoo, Amazon, and The Trade Desk. You’ll own the full SEM + DSP lifecycle from strategy to execution while leveraging GA & GTM for advanced tracking and insights. 

🎯 What You’ll Do 

  • Plan, launch & optimize PPC + programmatic campaigns across major platforms 
  • Conduct keyword research, audience targeting & media planning 
  • Optimize bids, budgets & creatives to hit KPIs (CTR, CVR, CPL, ROAS) 
  • Use GA & GTM to track conversions and build remarketing audiences (incl. YouTube) 
  • Deliver insights & recommendations through dashboards and reports 
  • Stay ahead of SEM & DSP trends and platform updates 

 

What We’re Looking For 

  • 5+ years’ hands-on PPC + programmatic experience 
  • Expertise with Google Ads, GA, GTM, Amazon Ads, and The Trade Desk 
  • Strong track record managing large ad budgets with measurable ROI 
  • Analytical mindset + ability to present insights to stakeholders 
  • Willing to work the US shift (6:30 PM IST- 3:30 AM IST)

 

Bonus Skills 

  • Remarketing, shopping ads, display & YouTube campaigns 
  • CRO, A/B & multivariate testing 
  • Familiarity with dashboards (Google Data Studio, Tableau, Datorama) 

 



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