Performance Marketing Specialist
3 weeks ago
🚀 About the Role
We’re hiring a senior PPC & Programmatic Specialist to manage campaigns across Google, Bing, Yahoo, Amazon, and The Trade Desk. You’ll own the full SEM + DSP lifecycle from strategy to execution while leveraging GA & GTM for advanced tracking and insights.
🎯 What You’ll Do
- Plan, launch & optimize PPC + programmatic campaigns across major platforms
- Conduct keyword research, audience targeting & media planning
- Optimize bids, budgets & creatives to hit KPIs (CTR, CVR, CPL, ROAS)
- Use GA & GTM to track conversions and build remarketing audiences (incl. YouTube)
- Deliver insights & recommendations through dashboards and reports
- Stay ahead of SEM & DSP trends and platform updates
✅ What We’re Looking For
- 5+ years’ hands-on PPC + programmatic experience
- Expertise with Google Ads, GA, GTM, Amazon Ads, and The Trade Desk
- Strong track record managing large ad budgets with measurable ROI
- Analytical mindset + ability to present insights to stakeholders
- Willing to work the US shift (6:30 PM IST- 3:30 AM IST)
✨ Bonus Skills
- Remarketing, shopping ads, display & YouTube campaigns
- CRO, A/B & multivariate testing
- Familiarity with dashboards (Google Data Studio, Tableau, Datorama)
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