Content Writer

Content Writer

About the company:

Cradlewise is a baby tech startup based out of San Francisco, Bangalore and Pune.

We build smart baby products.

Our first product is a smart crib for babies from 0 to 24 months of age.

Cradlewise smart crib comes with an integrated baby monitor that senses early signs of wakeup, learns from the baby’s sleep patterns and starts rocking along with music to soothe the baby back to sleep - just like a mom

We are all about sensing, learning and impacting the outcome for the baby and parents.

See how it works.

We are working to reimagine the baby nursery to make it smart, intuitive and delightful. We’re passionate about our people, our customers, our values, and our culture

About the role

Calling all storytellers: Cradlewise is looking for a Content Writer to join our creative team.

The ideal candidate is passionate about research, uncovering engaging untold stories, and crafting service-driven long-tail stories that parents will reference time and time again.

This role will balance editorial creativity with the ability to lean into data-driven SEO insights to grow Cradlewise’s organic website traffic and position the brand as a thought leader in the baby care and maternal wellness space.

What you will do

• Ideate and write compelling sleep and wellness-based blogs, website copy, Google ads, product/service descriptions, and more.
• Explore and implement opportunities to develop new content formats.
• Identify valuable older content that can be updated for current audiences
• Work with the growth team to review and update metadata throughout the website and blog
• Collaborate with the marketing team to develop service-oriented content packages for new feature releases and major occasions.
• Track U.S. search trends to identify high-potential topics for parents, ensuring content is both timely and fully optimized.
• Metrics-driven approach to writing content meant to reach a wide audience.
• Maintaining SEO best practices to ensure recent content retains a competitive edge and fulfills parents’ needs.

What will set you up for success

• Strong writing skills, and ideally 3 - 5 years of writing experience.
• Bachelor’s degree in Communication Studies, Journalism, or English is required.
• Proficiency in conducting thorough research from credible sources, especially for topics related to parenting, baby care, and technology in the baby product industry.
• A keen eye for grammar, syntax, and fact-checking to ensure error-free, polished content.
• Proven ability to manage multiple projects and meet deadlines in a fast-paced environment.
• A strong understanding of Cradlewise’s brand voice and ability to communicate its message with consistency.
• Knowledge of digital marketing tactics, including SEO, email marketing, keyword research and web analytics.
• Experience with content management systems like WordPress.
• Ability to generate original ideas for creative and engaging content.
• Ability to write autonomously and maintain edits.
• Excellent organizational, planning, and collaboration skills.
• Previous experience with parenting brands or being a parent yourself is a huge plus

What We Offer:

• Medical Insurance
• Fast professional growth: Significant responsibility for your project.
• Opportunity to apply in practice and rapidly grow your knowledge.

Quick Facts :

INDUSTRY : Baby Tech - The Infant and childcare market is $136B every year.

TYPE : Privately held, VC backed

FOUNDED : 2019

FUNDING : $8M

LEAD INVESTORS : CRV and Footwork

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Sounds like a good fit for you? :

Are you excited to work collaboratively with design, product, and engineering?

Do you thrive in fast-paced, unstructured environments that require you to wear many hats and think on your feet?

Are you an independent thinker, a fast learner, and you're hungry to be a part of a high-performing team?

Where would your next office be:

This role is fully remote.

To apply:

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Cradlewise is an equal opportunity employer and does not discriminate against otherwise qualified applicants on the basis of race, color, religion, national origin, ancestry, sex, age, mental or physical disability, pregnancy, sexual orientation, gender orientation or expression, marital status or veteran status, or any other legally protected characteristic under applicable federal or state law.