Copywriter

Role: CopywriterLocation: GurugramPart of The Weber Shandwick Collective, we’re the earned-first global communications agency, led by world-class strategic thinkers and creative activators. We create shared and sustainable value for businesses, people, and society. We energize the right mix of talent, using the right platforms and latest technology to choreograph stories that make a real and meaningful impact for some of the world’s leading brands and businesses.Our game-changing work is recognized by some of the most prestigious industry awards bodies, and we have won more than 135 Lions at the Cannes Lions International Festival of Creativity. We’re also PRWeek’s 2024 Global Agency of the Year as well as being listed on the Ad Age A-List 2024 and Fast Company‘s Most Innovative Companies 2024.More than ever, organizations need to solve for unprecedented challenges born of technology-driven disruption. We fuse global teams grounded in technology, digital innovation and analytics to help clients. As we live in an always-on world, our brand positioning reflects this need to engage with our always-on audience, just as we advise our clients to do. We inspire. We incite. We shape ideas and conversations, and we activate our global reach for local causes and multinational brands alike, and we’re always ready for more problems to solve.Our Values:CURIOSITY – We cultivate curiosity and challenge convention. Because solving any problem begins by asking the right questionsINCLUSION – We foster teams and environments built on belonging and openness to possibility. Because the best ideas have no biasCOURAGE – We stand up for what we believe in. Because being comfortable with the uncomfortable is how progress is madeIMPACT – We strive to make a meaningful difference in everything we do. Because we owe it to our people, or clients and the worldOverviewWe’re looking for someone who is versatile enough to handle everything from web content, social media, online marketing material, mailers, brochures, OOH, and film scripts. Ideation, conceptualization, and visualization are an integral part of the work. Your role as a copywriter is to be creative and own the craft.You’ll be required to think, ideate, visualize, and open your mind to execute campaigns and ideas on the digital platform with your team. ResponsibilitiesOwn the work for all brand publishing-related activities within the India market and be recognized as the leader in editorial counsel by clients and colleagues through the region.Developing creative ideas and concepts, and presenting to internal and external stakeholdersWorking on pitches for new businessProactive participation in ideas with colleagues and senior managers to bring to life digital and integrated campaigns.Having clear ideas of the competitors’ activities and the target audienceWriting clear, persuasive, original copy.Understanding the nuances of copywriting for different platformsAmending, revising, or redeveloping adverts or campaigns in response to feedback from the team and clients.Keeping up to date with popular culture and trendsSkills and expertiseAbout 1-2 years of experienceA creative bent of mind with strong verbal, written and presentation skills – be bold; think fresh, weird and funTeam player with the ability to work with minimal supervision, under pressure and coordinating with large teams.Note from the teamWeber Shandwick is proud to be an equal opportunity employer. Weber Shandwick is committed to building a culture where all employees are seen as equal, are respected and where all opinions are heard. We take pride in our inclusive hiring, as well as our diverse workforce and we welcome applications from all qualified candidates.Personal data held by Weber Shandwick relating to employment applications will be used in accordance with our Privacy Statement, which is available on our website.