Product Marketing Manager

1 week ago

Bengaluru, Karnataka, India ANSR Global Corporation Full time

About ANSR:

ANSR is a market leader in enabling organizations build, manage and scale global teams through Global Capability Centers (GCCs). We provide full life-cycle services including GCC design, set up and enabling operations. For over 18 years, companies cutting across size, industry and markets have relied on ANSRs expertise to successfully build global business and technology teams. Since its inception, ANSR has established over 90 GCCs.

Our experience spans across industries including retail/CPG, banking, insurance, travel & transportation, and healthcare. We operate in supply-rich locations like India, Central and Eastern Europe, South America, Canada, and Southeast Asia.

About the Role:

We're seeking an experienced Product Marketing Manager with 8-10 years of expertise to lead our product marketing initiatives at 1Wrk. In this role, you'll develop compelling product narratives, create impactful content, and build our employer brand to attract top talent. You'll collaborate with cross-functional teams to drive product positioning, messaging, and go-to-market strategies.

Key Responsibilities:

  • Develop and execute comprehensive product marketing strategies aligned with business objectives
  • Create compelling product positioning, messaging, and value propositions for target audiences
  • Lead content creation including product related content, case studies, white papers, blog posts, and sales enablement materials
  • Build and enhance employer branding initiatives to attract and retain top talent
  • Collaborate with product management to understand product roadmaps and translate features into customer benefits
  • Work with sales teams to develop effective messaging and tools that drive revenue growth
  • Analyze market trends, competitor activities, and customer feedback to inform marketing strategies
  • Manage product launches and campaign execution across multiple channels
  • Develop and maintain product marketing metrics to measure effectiveness and ROI

Required Qualifications:

  • 8-10 years of progressive product marketing experience, preferably in B2B technology
  • Proven track record of developing successful marketing campaigns and product launches
  • Excellent written and verbal communication skills with ability to craft compelling narratives
  • Strong understanding of product positioning, messaging, and go-to-market strategies
  • Experience building and enhancing employer brand initiatives
  • Demonstrated ability to collaborate effectively with cross-functional teams
  • Strong analytical skills with experience using data to inform marketing decisions
  • Bachelor's degree in Marketing, Business, Communications or related field

Preferred Qualifications:

  • Experience in our industry or with similar products / services
  • MBA or relevant advanced degree
  • Experience with content management systems and marketing automation tools
  • Demonstrated leadership in previous roles

What We Offer:

  • Competitive salary and comprehensive benefits package
  • Opportunities for professional growth and advancement
  • Collaborative and innovative work environment
  • Work with cutting-edge products and technologies
  • Impact-driven culture focused on excellence
  • Work with some of the largest enterprises across the world

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