Social Media Marketing Specialist

3 weeks ago

Aligarh, India Thyne Full time

Key Responsibilities

  • Develop, implement, and manage social media strategies across platforms (Instagram, Facebook, , Pinterest, YouTube, Twitter, etc.).
  • Create engaging content (posts, reels, stories, videos, graphics) aligned with brand voice.
  • Plan and execute monthly social media calendars and campaigns.
  • Monitor, analyze, and report on performance metrics (engagement, reach, leads, conversions).
  • Stay updated with industry trends, competitor activity, and platform updates.
  • Collaborate with design, content, and marketing teams to maintain brand consistency.
  • Run and optimize paid social media campaigns (Facebook Ads, Instagram Ads, Ads, etc.).
  • Engage with followers, respond to queries, and manage community interactions.
  • Identify opportunities for influencer partnerships and collaborations.


Requirements

  • Proven experience in social media marketing or digital marketing.
  • Strong knowledge of major social media platforms, algorithms, and best practices.
  • Creative mindset with excellent copywriting and visual storytelling skills.
  • Proficiency in tools like Canva, Photoshop, Meta Business Suite, Buffer/Hootsuite, Google Analytics, etc.
  • Experience with paid advertising campaigns and A/B testing.
  • Strong analytical and communication skills.
  • Ability to work independently and manage multiple projects.


Preferred Skills

  • Experience with influencer marketing.
  • Knowledge of SEO and content marketing.
  • Basic video editing skills.
  • E-commerce / D2C brand experience.

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