
GTM & User Acquisition Lead
7 days ago
Role: GTM Manager (Go-To-Market Strategy & Growth)
Location: Bengaluru (Hybrid)
Company: Navavista Technology Ventures Pvt Ltd (Creditsin)About Creditsin
Creditsin is India’s upcoming zero-investment referral marketplace for credit cards, loans, and real estate, under Navavista Technology Ventures Pvt Ltd. We aim to reach 12 lakh users in the first year, with a strong focus on Tier 2–3 inclusion and a dual-payout system for both referrers and customers.
Responsibilities- Market Research & Strategy: Analyze fintech competitors and define positioning.
- User Acquisition: Drive app installs via organic + paid channels (blogs, influencers, WhatsApp, UGC creators).
- Referral Program Scaling: Optimize referral mechanics, gamification, and incentives.
- Community Building: Onboard student/homemaker/micro-influencer networks.
- Product GTM Alignment: Work with dev team to ensure features (referral, payout tracker, notifications) match user expectations.
- ASO & App Store Launch: Manage keywords, descriptions, screenshots, ratings, and reviews.
- Campaign Management: Execute launch campaigns, UGC challenges, referral contests.
- Analytics: Build dashboards (Firebase, Apptrove, Branch.Io) and report weekly KPIs.
- Partner Sync: Coordinate with banks/NBFCs on joint GTM assets and co-branded campaigns.
- 3–6 years of experience in GTM, growth marketing, or fintech product launches.
- Strong understanding of referral/affiliate models and fintech ecosystem.
- Hands-on with Firebase, Branch.Io, ASO tools, WhatsApp automation.
- Experience in building early user growth playbooks (0 → 1 lakh downloads).
- Excellent project management and cross-team collaboration skills.
- Hustler mindset: willing to experiment, learn fast, and scale rapidly.
- Prior experience in fintech lending/credit cards/DSA distribution.
- Exposure to community/influencer marketing at scale.
- Understanding of compliance requirements (RBI/NBFC guidelines).
- Duration: 3–6 months (extendable based on performance).
- Compensation: Fixed stipend (₹50k–₹75k/month depending on experience) + performance bonus linked to installs & referral activity.
- Deliverables:
- 30k–50k installs in first 60 days.
- Active referral community (min. 2k–3k referrers onboarded).
- Daily/weekly KPI dashboard reporting.
- Be at the ground floor of India’s next big fintech referral marketplace.
- Direct impact on app downloads, referral growth, and revenue funnel.
- Work alongside the founder & leadership team with fast decision cycles.
- Possibility of longer-term role if mutual fit post-MVP
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