Digital Marketing Growth Lead

Digital Marketing & Growth Manager – HitFame (Delhi)Location: Delhi NCR | Experience: 8–15 Years | Function: Marketing | Industry: Entertainment / Tech / Media / Mobile App / Creator EconomyAbout HitFameHitFame is an AI-powered entertainment platform revolutionizing how aspiring and established professionals in the entertainment industry find work, gain exposure, and build meaningful networks. Designed for actors, singers, influencers, editors, directors, VFX artists, art directors, and creators, HitFame enables users to showcase their talent, apply for real opportunities, and grow their digital brand — all from a mobile-first, intelligent ecosystem.With over 150,000+ users and rapidly scaling in the booming creator economy, HitFame aims to become the largest global AI-based job & networking platform for entertainment professionals.Position OverviewWe are seeking a highly experienced, data-driven, performance-focused Digital Marketing Manager who will be responsible for building HitFame’s digital growth engine across brand visibility, app downloads, premium subscription sales, affiliate-led growth, lead generation, and online presence across channels.You will be expected to lead 360° digital strategy and execution across the funnel — from awareness to acquisition to revenue — while working closely with leadership and cross-functional teams.Key Responsibilities🧭 Strategic LeadershipDefine and implement data-backed digital marketing strategies aligned with business goalsPlan and manage growth metrics: downloads, CAC, MRR, ROAS, funnel conversions, retentionCollaborate with Product, Growth, Design, Tech & Founder for execution alignment📱 Mobile App Marketing & ASODrive Android & iOS installs through paid, organic, influencer, and community channelsFull ASO ownership — keywords, creatives, A/B testing, reviews, and deep linkingUse tools like Firebase, Appsflyer, App Radar, MobileAction, and Mixpanel📈 Performance & Paid MarketingManage campaigns across Meta (Facebook/Instagram), Google Ads, YouTube, LinkedIn, TikTok, Snapchat, X (Twitter), OTT/CTV, and programmatic platformsSet up remarketing, lookalike, custom audience funnels using AI-enhanced targeting and automationStrong experience in Performance Marketing and Affiliate Marketing to drive subscription sales (Premium & Professional Plans) via ad networks, influencers, affiliate publishers, and creator monetization programsUse tools like Revealbot, AdCreative.Ai, Funnel.Io, and Smartly.Io for optimization and dynamic creative execution💸 Affiliate & Partner-Led GrowthBuild and scale affiliate marketing strategies with creators, influencers, affiliate marketplaces, and partner agenciesTrack, optimize, and scale partner performance to increase conversions and reachWork with third-party tools, UTMs, referral tracking systems, and affiliate dashboards to manage commission-based outcomes📰 Blog Monetization & SEOScale HitFame’s News & Blog Page as a monetization engine through programmatic ads, affiliate links, sponsored content, and high-ranking SEO contentPlan content calendar and work with writers, editors, and AI tools (Jasper, ChatGPT, SurferSEO) for SEO-driven articlesBuild traffic funnels via search, social sharing, and cross-platform distribution📣 Social Media & CommunityBuild HitFame’s digital brand across Instagram, YouTube, Facebook, LinkedIn, X, and SnapchatCreate & schedule content, reels, campaigns using Hootsuite, Buffer, SocialBee, Canva, JasperPartner with influencers and creators to expand brand voice and visibility💼 Lead Generation & CRMRun B2B and B2C lead-gen campaigns for artist bookings, casting leads, and premium plan conversionsDesign CRM funnels and email workflows using HubSpot, ActiveCampaign, MoEngage, MailchimpIntegrate WhatsApp, SMS, and push notification tools for high-intent nurturing🔍 SEO/SEM & Web OptimizationOn-page/off-page SEO, SERP ranking, schema, site speed audits, and keyword strategySEM campaign planning with PPC optimization, ad copies, A/B testing landing pagesUse tools like SEMrush, Ahrefs, Google Search Console, and SurferSEO📊 Analytics, Automation & ReportingTrack CAC, ROAS, DAU/MAU, bounce rate, funnel drop-offs using GA4, Appsflyer, Hotjar, Power BI, SupermetricsAutomate data pipelines and workflows using Zapier, Kissmetrics, Meta & Google API integrations🌐 Marketplace & Subscription CampaignsOwn digital campaigns for selling HitFame Premium & Professional plansSet up retargeting, cross-selling, subscription upgrades, and gamified user journeysDrive AOV, conversion rate, and customer retention across app and web stores🛡️ Reputation Management & LoyaltyORM through Google Alerts, Social Listening, and Review Management ToolsProtect and build brand sentiment through community response and digital PRDrive loyalty programs, creator community activations, and referral enginesRequired Skills & Experience8–15 years of digital marketing experience in mobile apps, creator platforms, D2C, influencer tech, or entertainment-tech companiesDeep expertise in performance marketing, affiliate marketing, ASO, SEO/SEM, CRM, paid media, influencer growth, and blog monetizationHands-on experience with Meta, Google Ads, Firebase, Appsflyer, Google Analytics, Programmatic platforms, Affiliate networks, and CRM toolsProven track record in driving app downloads, subscription sales, and revenue growth through paid, organic, and partner-led campaignsLeadership experience managing budgets (₹10L+ monthly), leading cross-functional teams, and delivering measurable outcomesStrong analytical mindset, problem-solving skills, and familiarity with automation tools & AI integrationsIf you're a growth hacker at heart and believe in building a digital platform that empowers the future of global entertainment—HitFame is your stage.IndustryEntertainmentEmployment TypeFull-time