Manager - Paid Media

2 days ago

Mumbai, India Social Beat Full time

Position Summary We are looking for an analytically minded, Digital Media Manager for Social Beat Digital Marketing Agency to focus on developing, executing, optimize campaign and media planning across Search, Display, Video & UAC/Mobile. This position has a focus on direct buying but will involve programmatic channels as well. Prior experience in programmatic is a plus. We are looking for smart, passionate, and experienced professionals who want to be part of an innovative team in a rapidly evolving industry with minimum experience of 5 to 6 years. Key Responsibility Areas  Creating and presenting strategic digital media plans based on sound analytics, supported by data To have expertise in google ads and Meta ads  Developing innovative solutions to continuously position as a cutting edge source for digital media strategy  Deploying appropriate technology platforms to find and engage with key target audience segments  Create digital media strategy and campaign plans (propose, iterate as needed, and secure approval from clients)  Develop the annual plan of strategy for the client  Fair understanding off full funnel marketing & therefore lead planning & execution  Can effectively use and guide the team on the use of tools  Mentoring the junior team members.  Manage and engage with client counterparts and internal account teams for key account assignments  Participate in new business pitches, etc.  Manage & onboard media publishers  Ensure plans are executed flawlessly  Maintain status reports to ensure efficient workflow to meet deadlines and write reports of key meetings  Lead and manage the budget and client billing process Skills  5 to 6+ years of experience working in media technology platforms.  Demonstrates understanding of marketing funnels and media planning.  Effective team and time management  Working knowledge of Syndicated tools (GWI, ComScore, GA, GDS, GTM, etc.)  Understanding of optimization platform basis the end goal of the client,  Team player  Thinks Strategically About Social Beat Social Beat is a digital growth partner for leading brands and hyper scaling startups in India. With a 300+ strong team of digital experts across Bengaluru, Mumbai, NCR and Chennai, they are India's fastest-growing independent digital marketing solutions company and manage 3% of digital media investment in India Social Beat is a Google Premier Partner, Facebook Business Partner and works closely with ecosystem partners like Hotstar, Amazon & LinkedIn. With a focus on growth and ROI, they bring creativity and performance marketing together. They work as extended growth teams at startups including boAt, Upgrad Campus, Global Bees, Blackbuck, Jupiter, Foxy, Khatabook, Scaler, Whitehat Jr, Pharmeasy, Pinelabs, Wakefit, Juicy Chemistry and with top brands including Bharat Matrimony, Jaquar, Tata Cliq, Indiabulls Dhani, Tata Consumer Products, Mahindra Finance, Hotstar, Himalaya Wellness, Quess Corp, Sundaram Mutual, Brigade Group, Give India and Isuzu on driving innovation through a combination of creativity and performance. They have bagged numerous awards from Google, ET Brand Equity, Foxglove, Digies, Advertising Club of Madras, Advertising Club of Bangalore and adjudged amongst the Fastest Growing Agency by Agency Reporter.

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