Lead Generation
1 day ago
About Abhyaka AcademyAbhyaka Academy is an online learning platform focused on students from 4th–10th class , Intermediate and IT Courses. We specialized in application-oriented teaching approach that helps students build strong fundamentals and real-world understanding. We are expanding and looking for a Lead Generation & Growth Executive to help us reach more students and parents across India.Role OverviewThis is a hands-on growth role. You will own the end-to-end lead funnel – from running campaigns and generating leads to working with our telecalling and counselling team to drive enrolments. You’ll manage ads, SEO, creatives, basic automation, and reporting.Key ResponsibilitiesPlan, set up and manage Facebook / Instagram / Google Ads focused on lead generationCreate and optimise lead forms, landing pages and basic funnels for parents & studentsDesign campaign posts and ad creatives in Canva (social posts, ad creatives, banners, etc.)Implement basic SEO for our website/landing pages (keyword research, on-page optimisation, meta tags, titles, descriptions, internal links, etc.)Set up and manage simple WhatsApp and email campaigns to follow up with leads (reminders for demos, offers, batch start dates, etc.)Track all leads using Google Sheets / simple CRM and maintain clean, updated dataCoordinate with the telecalling / IVR team to ensure quick follow-up and demo bookingsTake ownership of clear KPIs: leads per month, cost per lead (CPL), demo bookings and enrolmentsPrepare weekly performance reports with insights and action items (CPL, CTR, conversion rate, top campaigns, suggestions)Run A/B tests on creatives, ad copies, audiences and offers to continuously improve resultsWork closely with the Founder to plan growth campaigns for different classes, boards and coursesRequirements1–3 years of hands-on experience in performance marketing / lead generationPractical experience with Meta (Facebook/Instagram) Ads and/or Google AdsBasic working knowledge of SEO (on-page basics, keyword intent, meta tags, headings, internal links)Experience using Canva (or similar tools) to create ad creatives and social media postsAbility to work confidently with numbers, dashboards and Excel/Google SheetsStrong understanding of CPL, CTR, conversion rate and other key performance metricsGood communication skills and ability to work independently in a startup environmentFlexibility to support key campaigns during peak admission periods (evenings/weekends) when requiredGood to Have (Preferred)Experience in EdTech, coaching institutes, or local service businessesExperience setting up lead campaigns for education or training institutesFamiliarity with Google Analytics, Meta Ads Manager or other analytics toolsExperience with basic WhatsApp marketing tools / email toolsComfort creating content/communication in English + [Telugu/Hindi or your regional language] to connect better with parentsMindset We’re Looking ForHigh sense of ownership and accountability – you treat the budget as your ownExperiment-driven: you test, learn and iterate fast based on dataComfortable working in a fast-paced, early-stage startupStudent- and parent-first mindset – focused on real value, not just clicksCompensation & BenefitsCompensation Range:Fixed pay: ₹18,000 – ₹25,000 per month (depending on experience)Performance-based incentives linked to leads and admissionsFreedom to experiment and build campaigns from scratchDirect interaction with the Founder and core teamClear growth path into a Senior Growth / Marketing role as we scale
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