Co-Founder

3 weeks ago

Noida, Uttar Pradesh, India Kids of Greendeer Full time
Co-Founder (with Investment) – Sustainable Kids Lifestyle

Startup

Website: www.kidsofgreendeer.com

About Kids of Greendeer

Kids of Greendeer was born from a desire to create the softest, safest, and most thoughtfully designed products for little ones — products that are as gentle on a baby's skin as they are on the planet. Rooted in sustainability, every piece we create balances innovative design with timeless style, simplicity, and conscious functionality.

With over 20,000 units sold, major marketplace listings, and insights from 50+ parent interviews, we've built a brand that resonates with today's discerning, design-savvy parents. The response has been overwhelming — and now, we're ready to scale.

About the Founder

Hi, I'm Anuj Agrawal, the founder of Kids of Greendeer. I bring 16 years of experience in fashion retail, backed by a legacy of 25+ years in the kidswear industry through my family's multi-city retail business.

My journey has always been about building meaningful, future-ready brands through market insights, design-led storytelling, and a deep understanding of the customer journey. Kids of Greendeer is the culmination of that vision — and now, I'm looking for a dynamic Co-founder to join this mission.

The Role: Co-Founder (with Investment)

We are seeking a passionate, strategic, and entrepreneurial individual to join as Co-founder — someone who complements my strengths and adds new energy, especially in sales, fundraising, and growth.

Your responsibilities will include:

  • Leading and scaling sales channels (D2C, online marketplaces, offline)
  • Driving brand marketing across digital and offline platforms
  • Building a solid financial model and managing operational budgets
  • Leading investor conversations and fundraising efforts
  • Developing strategic partnerships for growth across India and globally
You're a Great Fit If You:
  • Have 7+ years of experience in startups (apparel/fashion startup experience is a big plus)
  • Have an MBA or IIT background (preferred but not mandatory)
  • Are confident with financials, operations, and fundraising
  • Have strong business acumen and storytelling ability
  • Thrive in startup chaos and love building from scratch
  • Believe in the vision of conscious fashion for the next generation
Equity & Compensation

This is an equity-based role with a revenue-sharing model. A salary component will be introduced post seed investment.

Equity percentage will be determined based on:

  • Experience
  • Role & responsibilities
  • Investment commitment
  • Value brought to the business
Why Join Now?
  • Strong product-market validation
  • Brand built with design & care at its core
  • Huge potential for disruption in the sustainable kidswear segment
  • A chance to co-create something meaningful and lasting

If you're ready for your next big challenge and want to build a purposeful brand from the ground up — let's talk.

Let's not duplicate skillsets, let's multiply strengths.

Apply now or connect directly with me on LinkedIn to explore synergies.

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