Head of Brand Lead
2 weeks ago
Job Location: Bangalore
About the company: ZGuard- We make innovative and natural repellent products with proven ingredients like lemon grass, citronella, Thulasi, and Neem. Our natural spray defends against mosquitoes without harsh chemicals. Gentle on skin, powerful outdoors. Formulated for effectiveness, this spray offers hours of protection in a quick-dry, non-sticky formula that's ideal for outdoor activities and daily use. Perfect for those who want natural, reliable protection, Nature's Defence allows you to enjoy the outdoors with confidence, knowing you're safeguarded by nature's best
Brief About Role:
The role entails Brand Experience: 2- 3+ years of experience in successfully managing & running brand development.
KRA's:
• Brand Strategy & Positioning
o Define and evolve the brand's positioning in line with the company's mission, values, and target audience.
o Develop annual and quarterly brand plans with clearly defined objectives, strategies, and success metrics.
• Campaign Management
o Lead the conceptualisation, planning, and execution of 360° marketing campaigns (digital, ATL, BTL, in-store).
o Collaborate with creative, media, and PR agencies to deliver impactful storytelling.
• Content & Communication
o Oversee brand tone, visual identity, and messaging across platforms (social media, website, packaging, etc.).
o Ensure alignment across all internal and external communications.
• Consumer Insights & Brand Health
o Leverage market and consumer insights to refine brand strategies.
o Monitor brand performance and health metrics using data tools and customer feedback.
• Cross-functional Leadership
o Collaborate with product, retail, design, and operations teams to create unified brand experiences.
o Be the brand custodian across store formats, merchandise, digital presence, and partnerships.
• Influencer, PR & Community Building
o Build and nurture brand ambassadors, influencer networks, and media relationships.
o Drive initiatives that grow the Z Guard community both online and offline.
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