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Lead Engagement Specialist

1 month ago

Mumbai, Maharashtra, India Vertoz Full time
What we want:
We are looking for a Lead Qualifier to manage and qualify inbound leads, ensuring smooth lead progression from MQL to SQL while optimizing inbox management across multiple businesses within the Vertoz Group.

Who we are:
Vertoz (NSEI: VERTOZ), an AI-powered MadTech and CloudTech Platform offering Digital Advertising, Marketing and Monetization (MadTech) & Digital Identity, and Cloud Infrastructure (CloudTech) caters to Businesses, Digital Marketers, Advertising Agencies, Digital Publishers, Cloud Providers, and Technology companies. For more details, please visit our website here.

 What you will do:
1- Lead Qualification & Sales Pipeline Management
●Own MQL to SQL qualification process for inbound leads.
●Conduct discovery calls/emails to assess lead intent, budget, and decision-making stage.
●Work closely with Growth Managers to ensure qualified leads are effectively nurtured into the pipeline.
●Track lead sources, campaign effectiveness, and maintain lead scoring & handoff processes.

2 - Inbox & Campaign Management (HubSpot & CRM Tools)
●Manage & respond to inbound queries across multiple business inboxes in the group.
●Ensure prompt follow-ups and timely handoff of hot leads to the sales team.
●Execute email sequencing campaigns in HubSpot to nurture and engage leads.
●Monitor bounce rates, open rates, and engagement metrics for ongoing campaign optimization.

3 - Reporting & Dashboard Optimization
●Maintain a centralized dashboard to track inbound lead performance across different brands.
●Monitor lead source attribution to help optimize marketing & sales efforts.
●Provide regular reports on lead movement, qualification rates, and campaign effectiveness.

Requirements ●Experience: 1-2+ years in Lead Qualification, Inside Sales, or Sales Development (Inbound).
●Sales-Driven Mindset: Ability to identify & qualify high-intent prospects. 
●CRM & Email Automation: Hands-on experience with HubSpot (or Salesforce, Zoho, etc.) for lead tracking & email sequencing.
●Communication & Follow-Up: Strong written & verbal skills for lead engagement.
●Data-Driven Approach: Ability to analyze campaign reports, lead conversion metrics, and optimize workflows.
●Multi-Brand Management: Comfortable handling lead qualification across multiple business units.
●Experience in B2B SaaS, Digital Marketing, or Performance Marketing industries.
●Basic knowledge of lead scoring, sales funnel optimization, and automation workflows.
●Familiarity with lead handoff processes and escalation frameworks.

Benefits
•No dress codes

•Flexible working hours

•5 days working

•24 Annual Leaves

•International Presence

•Celebrations

•Team outings