Search Engine Optimization Specialist

3 weeks ago

Mumbai, Maharashtra, India Trackk Full time
Job Title: SEO Specialist – Finance Domain

Location: Mumbai / On-site

Experience: 2–5 years

Employment Type: Full-Time

Industry: Fintech / Financial Advisory / Stock Market

Salary: Competitive, based on experience

About Us

Trackk is on a mission to make investing simple, trustworthy, and cool for India's next-gen investors. From IPO reviews to stock recommendations and personalized portfolios—we build financial content and tools that actually help people grow their money.

Role Overview

We're looking for a sharp, data-driven SEO Specialist with a deep understanding of both search algorithms and finance audiences . Your job will be to help our content, tools, and app rank where it matters most—Google.

You'll work closely with the content, tech, and marketing teams to grow organic traffic , search visibility , and domain authority across core financial topics.

Key Responsibilities
  • Develop and execute SEO strategies tailored for the financial domain (stocks, mutual funds, IPOs, etc.)
  • Optimize blog content , landing pages, and financial reports for search intent
  • Perform keyword research with a deep understanding of user journeys in investing/trading
  • Build and manage backlinking strategies through finance forums, PR, and authority partnerships
  • Conduct SEO audits regularly and drive actionable fixes (technical + content)
  • Monitor rankings, CTRs, crawl errors, and user flow using Google Search Console, SEMrush, Ahrefs, etc.
  • Collaborate with developers to implement on-page and technical SEO enhancements
  • Stay updated with Google algo changes and SEO trends in the BFSI space
Requirements
  • 2–5 years of SEO experience, with at least 1 year in the finance or fintech domain
  • Strong command over Google Analytics, Search Console, SEMrush, Ahrefs, Screaming Frog , etc.
  • Proven track record of driving organic growth for finance content/products
  • Basic understanding of stock markets, investing, trading terms
  • Familiar with content clusters , topic authority , and E-E-A-T principles
  • Ability to work cross-functionally with tech, content, and marketing teams
  • Bonus: Knowledge of schema markup, Core Web Vitals , or experience in app store SEO (ASO)
What You'll Love
  • High ownership, fast-paced growth, and real impact
  • Work on meaningful finance tools for millions of users
  • Chill, collaborative team that values performance over hierarchy
To Apply

Send your resume + 1–2 examples of SEO wins (especially in finance) to

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