Senior Digital Marketing Specialist

3 weeks ago

Pune, Maharashtra, India Salt Technologies Full time

We are seeking a highly skilled and experienced Senior Digital Marketing Specialist to develop, implement, and manage our online marketing strategies. The ideal candidate will have a proven track record in driving digital campaigns across various channels, including SEO, SEM, social media, and email marketing, with a focus on generating leads and driving growth in our target markets.

About Salt Technologies

Salt Technologies is a leading Indian software development company specializing in Web Development, UI/UX Design, Custom Software Development, DevOps, Digital Transformations, and Software Testing. We deliver high-quality, custom software solutions for businesses of all sizes, focusing on collaboration and clear communication to meet our clients' unique needs and requirements.

Our team of experienced and skilled developers uses agile methodologies to ensure timely and budget-friendly delivery of solutions. We provide a comprehensive range of services, including web and mobile application development, custom software development, support and maintenance, as well as consulting and guidance to help businesses make informed technology decisions.

At Salt Technologies, we are passionate about creating innovative and effective solutions that drive results for our clients. Join us and be a part of a team that values excellence and innovation in software development & digital marketing.

Key Responsibilities
  • Digital Strategy Development: Design and implement comprehensive digital marketing strategies to achieve business goals.
  • SEO & SEM Optimization: Plan and execute all digital marketing activities, including SEO, SEM, and PPC campaigns to drive traffic and conversions.
  • Content Marketing: Collaborate with content creators to produce SEO-friendly content, blogs, and social media posts to enhance brand visibility.
  • Social Media Management: Develop and manage social media strategies across platforms (LinkedIn, Facebook, Instagram, etc.) to grow our online presence.
  • Analytics & Reporting: Monitor and analyze key metrics from Google Analytics, AdWords, and other tools to track performance and optimize campaigns.
  • Email Marketing & Automation: Plan and execute email marketing campaigns to engage audiences and nurture leads.
  • Lead Generation & Nurturing: Develop targeted digital campaigns to generate leads and nurture them through the sales funnel.
  • Market Trends & Competitor Analysis: Stay updated on the latest digital marketing trends and analyze competitor strategies to identify opportunities.

Requirements

Education: Bachelor's degree in Marketing, Communications, Business, or a related field.

Experience: 4+ years of experience in digital marketing, with a strong focus on B2B and technology services.

Skills:

  • Proficiency in SEO, SEM, Google Analytics, and marketing automation tools.
  • Experience with content marketing and social media management.
  • Strong understanding of lead generation tactics and marketing funnels.
  • Excellent communication, analytical, and project management skills.
  • Ability to work in a team environment and collaborate effectively.

Preferred: Certification in digital marketing or experience with specific platforms like HubSpot, SEMrush, or Ahrefs.

Benefits

  • Private Health Insurance
  • Hybrid Workplace
  • Performance Bonus
  • Paid Time Off
  • CTC Package Range: INR 8,00,000 – INR 9,00,000

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