Associate Vice President Sales

4 weeks ago

Gurugram, India Fur Ball Story Full time

We’re Hiring: Associate Vice President – Sales (Domestic)

Location: Gurgaon


We are seeking a highly experienced and strategic sales leader to join our team as AVP – Sales (Domestic) . This is a senior leadership role that comes with the opportunity to lead our nationwide sales operations , define sales strategies, and drive sustainable business growth.


About the Role:


The AVP – Sales will oversee the domestic sales team across regions, shape policies and processes, and ensure strong performance across all sales channels. Preference will be given to candidates with a pet care/veterinary/animal health background , though strong FMCG experience is equally valuable.


Key Responsibilities:


  • Sales Leadership & Strategy – Oversee the nationwide sales team, define and implement short- and long-term sales strategies, and ensure targets are met.
  • Policy Formulation & Execution – Draft, refine, and enforce sales policies, processes, and SOPs aligned with business goals.
  • Team Management & Development – Provide leadership, mentoring, and performance management. Support hiring, onboarding, and capability building within the team.
  • Sales Channel Management – Take strategic decisions on channels (distribution, retail, modern trade, institutional, veterinary-focused) and strengthen the dealer/distributor network.
  • Business Growth & Expansion – Identify new territories, customer segments, and opportunities to grow market share. Build and nurture customer relationships for retention.
  • Reporting & Analysis – Track sales performance with regular MIS and reports. Provide insights and recommendations to senior management on risks, trends, and opportunities.


Key Requirements:


  • Bachelor’s/Master’s in Business Administration, Sales, Marketing, or related field
  • 10+ years of proven managerial experience in FMCG sales (veterinary/animal health background preferred)
  • Expertise in channel sales, policy drafting, and people management
  • Strong leadership, communication, and decision-making skills
  • Ability to thrive in a competitive and dynamic environment


What We Offer:


  • A chance to lead sales at a senior leadership level
  • Collaborative, growth-driven work culture
  • Competitive compensation & performance-linked incentives


If you are a results-driven sales professional looking to make an impact, we’d love to connect

Apply Now / Reach out to us directly.


#SalesLeadership #Hiring #FMCG #PetIndustry #AVPSales #CareerOpportunity

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