Performance Specialist

3 weeks ago

Thoothukudi, Tamil Nadu, India Publicis Groupe Full time

Responsibilities:

  • Strategic Planning: Design and implement multi-channel performance marketing strategies aligned with business goals, customer segments, and growth targets.
  • Campaign Management: Lead planning, execution, optimization, and reporting of campaigns across paid search, paid social, display, affiliate, and programmatic platforms.
  • Data-Driven Decision Making: Analyze performance metrics, identify trends, and make recommendations to enhance campaign effectiveness and ROI.
  • Team Leadership: Mentor and guide junior marketers, manage external agencies, and coordinate with internal stakeholders to ensure smooth execution of campaigns.
  • Budget Oversight: Manage marketing budgets effectively, ensure optimal allocation of resources, and forecast campaign spend based on business priorities.
  • Collaboration: Partner with product, sales, creative, and analytics teams to ensure alignment on messaging, targeting, and tracking efforts.
  • Experimentation & Testing: Lead A/B testing, customer journey optimization, and conversion rate experiments to continuously improve campaign outcomes.
  • Performance Reporting: Prepare actionable insights and reports for leadership, providing transparency into campaign performance and recommending strategic adjustments.
  • Stay Ahead of Trends: Keep abreast of industry trends, platform innovations, and competitor activities to identify new growth opportunities

Required Qualifications:

  • Bachelor's degree in Marketing, Business, or a related discipline.
  • 4–7 years of experience in performance or digital marketing, with at least 2 years in a managerial or lead role.
  • Proven experience designing and scaling high-impact paid campaigns across multiple channels.
  • Strong analytical mindset with experience in tools such as Google Analytics, Google Ads, Meta Ads Manager, and BI reporting platforms.
  • Excellent communication and presentation skills, capable of influencing stakeholders and leadership.
  • Experience managing budgets of significant scale and delivering measurable ROI.
  • Strong organizational skills with the ability to lead cross-functional projects and teams.
  • Ability to think strategically while executing tactically.

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