Lead Visual Designer

4 weeks ago

Bengaluru, Karnataka, India redBus Full time

· Define and implement the visual design strategy across campaigns, product experiences, and marketing assets.

· Good understanding of AI platforms for visual design development.

· Good ideation skill and willing to experiment with new ideas on design front.

· Lead, mentor, and guide a team of designers to produce high-quality, user-centric creatives that drive engagement and conversion.

· Own end-to-end creative direction—from ideation to execution—ensuring strong alignment with brand identity and business objectives.

· Collaborate with cross-functional teams including product, marketing, copy, and brand to translate briefs into compelling design solutions.

· Uphold and raise standards for visual and UX quality across all touchpoints.

· Provide constructive, actionable feedback to nurture design excellence and team growth.

· Manage workflows and timelines, ensuring on-time delivery of flawless creative assets.

· Apply digital-first design best practices, ensuring consistency across channels, platforms, and devices.

· Support experimentation through A/B testing, analyze outcomes, and integrate learnings into future design strategies.

· Build scalable design systems, processes, and templates to streamline workflows and improve efficiency.

· Stay ahead of design trends, tools, and digital storytelling techniques to keep redBus's visual language fresh and competitive.

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