Digital Marketing Specialist

3 weeks ago

Jaipur, Rajasthan, India Nexus Jobs Full time

Company Overview

At Nexus Jobs, we specialize in empowering talent staffing services with extensive experience in pan-India hiring. Headquartered in Jaipur, we offer a wide range of corporate manpower and industrial employment services, focusing on end-to-end solutions tailored to meet clients' specific needs. Our services encompass immediate placement, part-time/full-time jobs, freelance work, and career opportunities for both freshers and experienced candidates within the Human Resources industry.

Job Overview

Nexus Jobs is seeking a Digital Marketing Specialist to join our team in Jaipur. This entry-level position is full-time and ideal for freshers who are keen to kickstart their career in digital marketing. The role requires a proactive individual with a passion for digital strategy and innovation.

Qualifications and Skills

  • Proficient in Google Analytics, essential for monitoring and analyzing website traffic and user behavior (Mandatory skill).
  • Strong expertise in Social Media Marketing, crucial for managing and executing digital campaigns (Mandatory skill).
  • Experience in Content Creation, vital for crafting engaging and relevant content that resonates with target audiences (Mandatory skill).
  • Knowledgeable in SEO strategies to enhance online visibility and improve search engine ranking.
  • Familiarity with PPC Advertising to effectively manage and optimize paid search campaigns.
  • Skills in Email Marketing to develop and implement targeted email campaigns that drive user engagement.
  • Experience in using CRM Platforms for managing customer relationships and analytics.
  • Ability in A/B Testing to evaluate the effectiveness of marketing strategies and optimize performance.

Roles and Responsibilities

  • Develop and implement comprehensive digital marketing strategies that align with company goals.
  • Manage social media channels to increase brand awareness and drive user engagement.
  • Collaborate with internal teams to create compelling content that supports marketing initiatives.
  • Monitor and report on website traffic and user behavior using Google Analytics.
  • Conduct SEO audits and implement strategies to improve search engine rankings.
  • Manage PPC advertising campaigns to achieve maximum ROI and effective budget allocation.
  • Execute targeted email marketing campaigns to increase customer retention and acquisition.
  • Utilize CRM platforms to analyze performance data and inform marketing decisions.

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