Search Engine Optimization Manager

3 weeks ago

Delhi, Delhi, India Tailorworks Private Limited Full time

Role Title: SEO & Digital PR Manager – Luxury Fashion

Role Summary:

Tailorworks Company is seeking a highly skilled SEO & Digital PR Manager to drive our organic growth strategy across India and global markets. This role blends advanced SEO expertise with high-end digital PR, helping us secure top rankings for niche keywords in the luxury garment space. The ideal candidate is both data-driven and brand-sensitive, with a deep understanding of how to position premium fashion content online and earn visibility where it truly matters.

Key Responsibilities:


• Develop and execute a comprehensive SEO strategy to rank for high-intent, luxury fashion keywords (India & internationally).


• Perform in-depth keyword research, competitive analysis, and SEO audits.


• Identify and target niche long-tail keywords relevant to bespoke, custom, and luxury tailoring.


• Collaborate with content writers to produce keyword-optimized, high-quality articles, landing pages, and collection pages.


• Work with the web and UI team to ensure SEO best practices are embedded in the site architecture and performance.


• Build and manage digital PR outreach to gain backlinks from high-authority fashion, lifestyle, and luxury publications.


• Monitor and improve domain authority, backlink profile, and search engine visibility.


• Keep the leadership team updated with clear SEO reports, insights, and actionable plans.


• Stay ahead of algorithm changes, technical SEO trends, and Google's E-E-A-T (Experience, Expertise, Authority, Trust) framework.

Ideal Candidate Profile:


• 3–6 years of experience in SEO, with a focus on high-end or luxury brands (fashion industry experience preferred).


• Proven track record of ranking competitive keywords on Google (India and global).


• Expertise in tools like Google Search Console, SEMrush, Ahrefs, Screaming Frog, and GA4.


• Strong understanding of content marketing, link building, and on-page SEO.


• Excellent communication and coordination skills to work across teams.


• Ability to simplify SEO insights for non-technical stakeholders.

Bonus Points For:


• Experience securing digital PR placements in luxury/fashion publications.


• Global SEO experience, especially targeting audiences in the US, UK, UAE, or Europe.


• Understanding of Shopify or other CMS platforms used by premium brands.

Why Join Tailorworks?

Be part of a fast-growing luxury fashion brand reshaping the world of bespoke tailoring. At Tailorworks, your SEO work isn't just about traffic—it's about creating visibility for craft, elegance, and artistry.

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