Head of Growth

Head - Performance Marketing/ Growth

Are you a visionary and results-driven leader passionate about driving user growth through cutting-edge digital marketing strategies? We are looking to lead our high-performing team and accelerate our user acquisition and engagement efforts. In this critical role, you'll own our performance marketing channels, SEO, affiliates, and digital communications, directly impacting our top-line and bottom-line growth. If you thrive on optimizing massive budgets, leveraging data to unlock new opportunities, and building a world-class marketing engine, we want to talk to you

You are Responsible for: As the Head of Growth Marketing, you'll be the architect and driver of our digital user acquisition strategy. Your key responsibilities will include:

• Strategic Leadership: Develop and execute the overarching strategy for Performance Marketing, SEO, Affiliates, and digital communications, ensuring alignment with Cleartrip's aggressive growth targets.
• High-Quality User Acquisition: Drive high-quality user acquisition predominantly across key channels like Google SEM, Metasearch partners, Ad Networks, Affiliates, and Facebook, continuously exploring and scaling new avenues.
• Performance Optimization: Own the end-to-end performance of all digital campaigns, focusing on ROI, retention, and engagement. Ensure all initiatives are meticulously planned, tracked, and optimized towards specific business and growth objectives.
• Data-Driven Insights & Reporting: Regularly monitor, analyze, and report key metrics around marketing performance for all channels and domains to respective business heads, providing actionable insights for continuous improvement.

Cross-Functional Collaboration:

• Work closely with internal Product and Tech teams to ensure seamless campaign tracking, robust attribution, and continuous conversion rate optimization (CRO) projects.
• Collaborate with external Meta partners to uncover new growth opportunities and conduct insightful competitive analysis.
• Partner with Business and Product teams to conceptualize and optimize compelling offers and landing pages that significantly improve conversion rates.
• Be a crucial partner to the business team, leveraging digital marketing to deliver top-line and bottom-line targets and drive a high share of business.
• Team Leadership & Development: Build, mentor, and empower a high-performing performance marketing team, fostering a culture of continuous learning, innovation, and accountability.

What You Should Bring:

• 10+ years of progressive experience in digital marketing, with a proven track record of 3+ years in a leadership role managing a performance marketing team in an e-commerce or high-growth consumer internet company.

Deep Channel Expertise:

• Hands-on experience in running and optimizing large-scale marketing campaigns across Google Ads (SEM), Facebook/Meta platforms, and other major digital ad networks.
• Strong understanding and experience with Metasearch partners, Affiliate marketing, and SEO.
• Proficiency in Google Tag Manager (GTM) and marketing automation tools is a significant plus.

Analytical Prowess:

• Strong quantitative abilities, distinctive problem-solving skills, and excellent data analysis capabilities.
• Expertise in using Google Analytics (GA) or equivalent analytics tools to extract actionable insights.
• Proven experience with channel planning, ROAS optimization, and CPx campaign execution.
• Budget Management: Demonstrated experience in managing and optimizing huge marketing budgets effectively to achieve aggressive growth targets.
• Strategic Mindset: A proven track record of consistently meeting and exceeding business goals through performance-driven marketing strategies.
• Technology Acumen: An early adopter attitude towards technology and a keen understanding of emerging trends in digital marketing and ad-tech.
• Leadership & Communication: Exceptional organizational, communication, and project management skills. Ability to articulate complex strategies clearly and inspire a team towards common goals.
• MBA from a Tier-1 institute is preferred.