Marketing Head

Position Overview

We are seeking a dynamic, strategic, and creative Marketing Head to lead the marketing and brand-building initiatives across the KR Mangalam World Schools network. The role demands a results-driven leader who can blend traditional school marketing with modern digital strategies, drive admissions growth, strengthen brand visibility, and engage parents, students, and the wider community effectively.

Key Responsibilities-

Strategic Leadership

• Develop and execute the overall marketing and brand strategy for KR Mangalam World Schools across multiple campuses.
• Drive student admissions growth through innovative campaigns, parent engagement initiatives, and community outreach.
• Position KR Mangalam World Schools as a leading brand in K-12 education in Delhi NCR and other expansion cities.

Brand & Communications

• Maintain consistent brand messaging across all campuses, ensuring alignment with the group’s vision and values.
• Oversee internal and external communications, including press releases, newsletters, parent communications, and reputation management.
• Build thought-leadership campaigns highlighting academic excellence, extracurricular achievements, and student success stories.

Digital & Performance Marketing

• Lead digital campaigns (SEO, SEM, PPC, social media, influencer tie-ups) focused on generating high-quality leads for admissions.
• Manage the schools’ website, ensuring it remains updated, user-friendly, and aligned with parent needs.
• Develop a strong social media presence that highlights student activities, achievements, and the unique culture of KR Mangalam.

Admissions & Outreach

• Design and execute admissions marketing campaigns (online and offline) to meet enrolment targets.
• Collaborate closely with principals and admissions teams to track lead-to-conversion funnels and optimize processes.
• Build relationships with feeder schools, parent communities, and education consultants.

Events & Community Engagement

• Conceptualize and oversee impactful school events, open houses, competitions, and cultural programs that enhance visibility.
• Strengthen alumni engagement and leverage success stories for brand-building.
• Drive partnerships with corporates, NGOs, and media to increase visibility.

Market Intelligence & Analytics

• Conduct competitor benchmarking and parent surveys to refine positioning and offerings.
• Track ROI on campaigns through analytics dashboards; regularly report insights to leadership.
• Leverage data-driven strategies to enhance lead generation, parent satisfaction, and brand loyalty.

Qualifications & Experience-

• Master’s degree in marketing, Business Administration, or related field.
• 10+ years of progressive experience in marketing, preferably in education, premium services, or consumer sectors.
• Proven track record in digital marketing, brand management, and lead-generation campaigns.
• Strong leadership, team management, and stakeholder communication skills.
• Ability to balance strategic vision with hands-on execution.

Key Competencies

• Strategic thinker with creative execution abilities.
• Data-driven decision-making and strong analytical mindset.
• Excellent written and verbal communication skills.
• Strong interpersonal skills to collaborate with principals, faculty, and external stakeholders.
• Passion for education and child development.

Reporting

• Reports to: Director/Owner (Group Leadership)
• Works closely with: School Principals, Admissions Teams, Digital Agencies, and Vendors

Compensation

• Competitive salary aligned with industry benchmarks.
• Performance-based incentives linked to admissions growth and brand visibility metrics.

Interested candidates can share their resumes at recruitment@krmangalam.com