Content Innovation Lead

4 weeks ago

Bengaluru, Karnataka, India Novo Nordisk Full time

The position

As the Content Innovation Lead, your role is to drive innovative content strategies within the diabetes community to enhance user experience and foster engagement. You'll leverage design thinking principles and AI technologies to optimize content creation and delivery. Your primary focus is to ensure that the platform delivers valuable content to individuals with diabetes, caregivers, and healthcare professionals. This requires generating innovative ideas, facilitating design thinking practices, and using data-driven insights. As part of your responsibilities, you will be expected to: - Work together with the content strategy team to devise innovative content strategies that are in line with the organization's key result areas. Incorporate AI technologies into content strategies, with a focus on personalized content delivery and improving user experiences. Lead and facilitate cross-functional brainstorming sessions to generate fresh and engaging content ideas. Work closely with technology teams to implement AI-driven personalization and content optimization, and use AI technologies to tailor content for specific audience segments, maximizing user engagement and relevance. Curate, create and oversee the development of educational resources for different target audiences. Monitor and analyse the performance of content initiatives and campaigns, utilizing key metrics such as user engagement, conversions, and user feedback to evaluate the effectiveness of the content. Collaborate with cross-functional teams, including marketing, design, and product development, to align content initiatives with the broader business objectives. Qualifications Bachelor's degree in Communications, Marketing, Journalism, or related field. Need to have: Minimum 5 years of experience in content strategy, creation, and development, with a focus on innovation and audience engagement. Proven track record of implementing design thinking practices for user-centric content solutions. Experience with AI technologies to optimize content creation and personalization. Ability to conduct data analysis using SEO and social listening tools. Creation of educational resources for diverse diabetes audiences. Collaboration with cross-functional teams to align content initiatives with business objectives. Previous work in healthcare or diabetes-related topics desirable. Proficient in CMS and digital marketing platforms. Strong communication and interpersonal skills, with a passion for creativity and innovation. Demonstrated ability to work independently and in multi-national and multi-functional teams. Nice to have: A good understanding of the global and India pharmaceutical market. Diabetes or other endocrine therapy area knowledge is an advantage. About the department Novo Nordisk is a Denmark based multinational with leadership in diabetes. Novo Nordisk India affiliate office is located in Bangalore & has more than people working across the country in various functions. The BI Analyst reports directly to the Manager – CRM & Data Science. Working at Novo Nordisk Novo Nordisk is a leading global healthcare company with a -year legacy of driving change to defeat serious chronic diseases. Building on our strong legacy within diabetes, we are growing massively and expanding our commitment, reaching millions around the world and impacting more than 40 million patient lives daily. All of this has made us one of the 20 most valuable companies in the world by market cap. Our success relies on the joint potential and collaboration of our more than 63, employees around the world. We recognize the importance of the unique skills and perspectives our people bring to the table, and we work continuously to bring out the best in them. Working at Novo Nordisk, we're working toward something bigger than ourselves, and it's a collective effort. Join us Together, we go further. Together, we're life changing.

  • Senior Marketing Content Lead

    5 days ago

    Bengaluru, Karnataka, India Pepper Content Full time

    Role Summary">We are looking for a highly skilled and experienced Senior Marketing Content Lead to join our team at Pepper Content. As a key member of our marketing function, you will play a critical role in developing and executing content marketing strategies that drive business results.About the RoleYou will be responsible for leading the development of...

  • Content Marketing Director

    6 days ago

    Bengaluru, Karnataka, India Pepper Content Full time

    Job Description">We are seeking an experienced Content Marketing Director to join our team at Pepper Content. As a key member of our marketing function, you will play a critical role in developing and executing content marketing strategies that drive business results.About the RoleYou will be responsible for leading the development of content marketing...

  • B2B Content Marketing Head

    3 weeks ago

    Bengaluru, Karnataka, India Pepper Content Full time

    Job Title: B2B Content Marketing Lead We are seeking an experienced and enthusiastic B2B Content Marketing Lead to join our team. The ideal candidate will have a strong background in content marketing from an agency or publisher, with experience working with enterprise brands in various industries. The role involves working closely with the sales team to...

  • B2B Content Marketing Head

    6 days ago

    Bengaluru, Karnataka, India Pepper Content Full time

    Job Title: B2B Content Marketing Lead We are seeking a highly skilled and experienced B2B Content Marketing Lead to join our team. This role will involve working individually in the pre-sales function of our organisation, enabling the India and USA sales teams to capture customer briefs, conduct research and analysis, develop content marketing strategies,...

  • Head of Content Marketing Strategy

    6 days ago

    Bengaluru, Karnataka, India Pepper Content Full time

    Job Overview">We are seeking an experienced Head of Content Marketing Strategy to join our team at Pepper Content. As a key member of our marketing function, you will play a critical role in developing and executing content marketing strategies that drive business results.About the RoleYou will be responsible for leading the development of content marketing...

  • Innovative Content Strategist

    4 days ago

    Bengaluru, Karnataka, India Pocket FM Full time

    About UsPocket FM is a pioneering audio-series platform that offers an immersive experience, with over 100 hours of captivating content across various genres.The Role:We are seeking a visionary Creative Lead - US UGC to shape the future of our storytelling. In this position, you will be responsible for developing original series and collaborating with...

  • B2B Content Marketing Head

    3 weeks ago

    Bengaluru, Karnataka, India Pepper Content Full time

    We are looking for a B2B Content Marketing Lead who has a strong background from content marketing agency or publishers where your customer portfolio includes enterprise brands who provide services and products related to Digital Transformation, Cyber Security, Cloud Computing, Artificial Intelligence, Blockchain etc. across diverse industries such as...

  • Market Innovation Lead

    4 days ago

    Bengaluru, Karnataka, India Awign Full time

    OverviewAwign is a leading gig platform driving growth and innovation in India. As Market Innovation Lead, you will spearhead our marketing efforts to scale new initiatives, elevate client-facing presence, and strengthen our supply-side brand.About the RoleThis high-ownership position sits at the heart of Awign's growth ambitions. You will lead a...

  • Marketing Innovation Lead

    4 days ago

    Bengaluru, Karnataka, India CloudSEK Full time

    Position OverviewThe Marketing Manager will be responsible for shaping and executing CloudSEK's marketing strategy, driving business growth, and expanding our brand presence. This role demands a blend of creative ingenuity, strategic acumen, and hands-on execution skills to develop and implement groundbreaking marketing strategies that drive measurable...

  • French Content Lead

    7 days ago

    Bengaluru, Karnataka, India Unacademy Full time

    About the RoleAs a Content Head (French), you will be responsible for creating engaging educational content that meets the needs of our learners in the US market.You will lead a team of educators and subject matter experts, ensuring a cohesive and comprehensive curriculum that aligns with our company goals.ResponsibilitiesDevelop a content strategy that...

  • Senior curriculum manager

    2 weeks ago

    Bengaluru, Karnataka, India LEAD School Full time

    Senior Curriculum Manager - EnglishLocations : Delhi / Mumbai / BengaluruAbout us:LEAD is the market leader and the first edtech UNICORN of It is the fastest-growing School Ed Tech company in India. Fortune has recognized us as one of India's top 24 Employers of the Future in June 2022. We partner with Affordable Private Schools across the country...

  • Innovative Design Lead

    2 days ago

    Bengaluru, Karnataka, India Artificial Labs Full time

    About the Role:Artificial Labs is seeking an experienced Graphic Designer to join our team.We're looking for someone with 3-5 years of experience in Advertising, Digital Marketing, or Filmmaking.The ideal candidate will have a strong understanding of advertising and filmmaking principles, as well as expert-level proficiency in Adobe Photoshop and other...

  • Innovative Content Strategist

    4 days ago

    Bengaluru, Karnataka, India Merito Full time

    Job DescriptionThe Innovative Content Strategist will be responsible for developing and implementing creative solutions that meet the needs of our clients. This includes:Driving the development of compelling creative solutions aligned with client objectives and market trends.Fostering collaboration between internal creative teams, external creators, and...

  • Senior Curriculum Manager

    3 weeks ago

    Bengaluru, Karnataka, India LEAD School Full time

    Senior Curriculum Manager - EnglishLocations : Delhi / Mumbai / BengaluruAbout us:LEADis the market leader and the first edtechUNICORN of 2022.It is the fastest-growing School EdTech company in India. Fortune has recognized us as one ofIndia's top 24 Employers of the Futurein June 2022. We partner withAffordablePrivate Schools across the country and empower...

  • Lead - Content & Communication

    3 days ago

    Bengaluru, Karnataka, India MrMed Full time

    Job DescriptionAbout MrMedMrMed is Indias largest super speciality online pharmacy, dedicated to making specialty medicines both affordable and accessible. As a funded and fast-growing company, MrMed has serviced over 50,000 customers across 3,000+ towns in all 28 states. Our team comprises experts from product engineering, supply chain, digital marketing,...

  • Lead Content Writer

    3 weeks ago

    Bengaluru, Karnataka, India Cornerstone Softech Full time

    Job DescriptionJob OverviewWe are seeking a Mid-Level Lead Content Writer to join our dynamic team in Bangalore. This full-time role is ideal for an individual with a creative flair and up to 6 years of work experience. The position demands expertise in content strategy, SEO, and impeccable editing and proofreading skills, essential for crafting compelling...

  • Content Marketing Lead

    5 days ago

    Bengaluru, Karnataka, India Yuvrit Ayurveda Full time

    Company OverviewWe are a leading company in the Ayurveda industry, dedicated to promoting health and wellness through innovative products and services. Our brand team is responsible for creating engaging content across various platforms.

  • Lead-Content Operations

    2 weeks ago

    Bengaluru, Karnataka, India InMobi Full time

    Our Story Building a new company in the recession of 2007 was no ordinary task. Yet with passion and foresight, we charted our course, helping to transform the way consumers engage with their phones. Over the last 17 years, InMobi has built a global Advertising Platform that powers our customers' growth by helping them engage their audiences and drive...

  • Lead Content Writer

    4 weeks ago

    Bengaluru, Karnataka, India Cornerstone Softech Full time

    Job OverviewWe are seeking a Mid-Level Lead Content Writer to join our dynamic team in Bangalore. This full-time role is ideal for an individual with a creative flair and up to 6 years of work experience. The position demands expertise in content strategy, SEO, and impeccable editing and proofreading skills, essential for crafting compelling narratives and...

  • Digital Content Team Lead

    7 days ago

    Bengaluru, Karnataka, India BazaarVoice Full time

    We are seeking a Digital Content Team Lead to join our content operations team. As a key member of our team, you will be responsible for developing and executing high-impact digital content strategies that drive business results.Key Responsibilities:Develop and implement digital content strategies that align with business objectivesLead a team of content...