Website Coordinator

3 weeks ago

Jaipur, Rajasthan, India Jaipur Rugs Full time

Assistant Manager – Digital Experience (Website)

Key Responsibilities:

Website Management & Updates

  • Oversee daily site operations including product listing updates, banner changes, UX enhancements.
  • Coordinate with development team to ensure timely deployment of new features and bug fixes.

Product Experience Optimization

  • Work with design and UX teams to improve customer journey, navigation, and page-level content (PDP, PLP).
  • Collaborate with content and SEO teams to ensure on-page elements like Meta titles, H1s, and descriptions are optimized.

Data & Performance Tracking

  • Use Google Analytics, GA4, and heatmaps (Hotjar/Clarity) to monitor website traffic and performance.
  • Track key KPIs like bounce rate, session duration, conversion rate, cart abandonment, and propose action plans.

Project Coordination & Feature Rollouts

  • Act as a bridge between the tech and business teams during feature development sprints.
  • Maintain task trackers to ensure timely delivery and issue resolution.

Campaign & Merchandising Support

  • Support execution of new campaigns, seasonal refreshes, and collections
  • Coordinate landing pages, navigation tags, and homepage banners in sync with brand goals.

Skills & Tools Required:

  • Strong understanding of ecommerce platforms (Shopify/Custom CMS)
  • Proficiency in Google Analytics (GA4), Google Tag Manager
  • Familiarity with Jira, Trello, or other project management tools
  • Working knowledge of UX/UI basics and tools like Figma or Adobe XD
  • Basic understanding of HTML/CSS is a plus
  • Strong communication and coordination skills

Performance Metrics / KPIs:

  • Website uptime & speed optimization
  • % Reduction in bounce rate or cart abandonment
  • Conversion rate improvements
  • Timely execution of feature launches and campaigns
  • User experience feedback and QA accuracy

Preferred Background:

  • Bachelor's degree in Computer Science, Business, Marketing, or related field
  • Prior experience in ecommerce or D2C brand preferred
  • Detail-oriented with a passion for improving customer digital experiences

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