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Digital Marketing Specialist

1 month ago

Hyderabad, Telangana, India Apex CoVantage Full time

Qualifications:

Bachelor's or Master's degree in business, marketing, or equivalent experience (proven experience will be preferred over strong academic background)

4-6 years' experience in b2b digital marketing roles 

Demonstrated experience in launching digital marketing campaigns and partnering with CRM, Digital, IT and marketing teams to build or strengthen omni-channel strategies 

Exceptional communication and writing skills 

Hands on experience for tracking and reporting analytics using various tools like Google Analytics, Salesforce etc.

Experience in optimizing landing pages and conversion funnels.

Content development experience would be an added advantage

Roles and Responsibilities:

Identify, develop and implement digital marketing strategies, aligned with marketing objectives, and lead generation goals.

Support company's branding and lead generation goals with campaigns on digital media like social media, email, SEO/SEM, display, third party vendors etc.

Manage and implement content marketing based on buyer personas using various digital channels.

Create landing pages for SEO/SEM

Plan and launch optimized online ads through Google AdWords, LinkedIn, Twitter etc. to increase brand awareness and/or generate leads.

Be actively involved in SEO efforts and website optimization along with managing/improving the user experience and search readiness of the website.

Measure and report performance of all digital marketing campaigns and assess against goals (ROI and KPIs).

Evaluating customer research, market conditions and competitor data