Digital Marketing Specialist

1 week ago

Hyderabad, Telangana, India Groviio Full time

Job Title: Digital Marketing Specialist (Canva Expert) Company: Groviio Location: Remote / Hyderabad (Optional) Job Type: Full-time / Part-time Job Summary: Groviio is seeking a creative and detail-oriented Digital Marketing Specialist with expertise in Canva to develop and execute marketing campaigns. This role involves designing visually compelling content, managing social media platforms, and optimizing digital marketing strategies to enhance brand visibility and engagement. Key Responsibilities: 1. Content Creation & Design: Design high-quality graphics, social media posts, presentations, and marketing materials using Canva . Develop engaging and interactive content for various digital platforms (Instagram, , Facebook, and more). Create branding materials such as brochures, ads, and email templates. Maintain brand consistency across all visual designs. 2. Social Media Management: Plan and execute content calendars for social media platforms. Schedule and post content strategically to maximize audience engagement. Monitor social media trends and competitor activities to refine strategies. Respond to comments and messages to build audience relationships. 3. Digital Marketing Campaigns: Develop, implement, and optimize digital marketing campaigns to drive traffic and lead generation. Collaborate with the team to create landing pages, email marketing campaigns, and ad creatives. Track and analyze campaign performance metrics to improve effectiveness. 4. SEO & Content Optimization: Assist in keyword research and SEO optimization for social media and website content. Ensure all digital content aligns with best SEO practices. 5. Analytics & Reporting: Monitor and report on key performance indicators (KPIs) for campaigns. Use analytics tools (Google Analytics, Meta Insights, etc.) to assess engagement and conversions. Provide insights and recommendations to improve digital marketing strategies. Qualifications & Skills: Proficiency in Canva (Essential) – Ability to create high-quality designs efficiently. Experience in social media management and content planning. Strong understanding of digital marketing trends and strategies . Basic knowledge of SEO and email marketing . Strong communication and copywriting skills . Ability to multitask and work in a fast-paced environment. Experience with marketing analytics tools is a plus. Preferred Qualifications: 1-3 years of experience in digital marketing or content creation. Prior experience in a startup or ed-tech environment is an advantage. Basic knowledge of video editing in Canva or other tools is a plus. Why Join Groviio? Work with a dynamic and growing company in the business development and upskilling space. Flexible work environment (remote/hybrid options available). Opportunity to work on creative projects and build a strong portfolio. Career growth opportunities in digital marketing and content strategy.

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