Marketing & Branding Head | QSR Industry Experience Mandatory | Mumbai

2 weeks ago

Mumbai, Maharashtra, India SG OASIS HR CONSULTANCY PVT LTD Full time

Brand Strategy

1. Develop a compelling brand identity that reflects the cafés premium

positioning, values, and customer promise..

2. Create brand guidelines and ensure consistent execution across all

customer touchpoints physical and digital.

Marketing Leadership

1 . Build and lead the marketing team, including content, design, social media, and partnerships.

2. Collaborate with founders and operations to align marketing strategies with overall business goals.

Launch & Growth Marketing

1. Develop and execute go-to-market strategies for new store openings and product launches.

2. Drive footfall through location-based marketing, community engagement, and local influencer partnerships.

Digital & Social Media Marketing

1. Manage digital channels including website, email marketing, SEO/SEM, and all social platforms.

2. Build a strong online community that reflects the cafés lifestyle brand and drives organic engagement.

Performance & Analytics

1. Set KPIs, track marketing performance, and report ROI on all initiatives.

2. Continuously optimize campaigns based on customer behavior, feedback, and competitive trends.

Customer Experience & Loyalty

1. Design loyalty programs and customer engagement initiatives that encourage repeat visits and advocacy..

2. Use data and insights to personalize communications and enhance the guest experience. Present training impact reports to leadership with actionable insights.

Leadership Competencies

  • Strategic Thinking Ability to develop long-term vision and align marketing efforts with business objectives.
  • Collaboration & Communication Strong interpersonal and communication skills to foster cross-functional teamwork and stakeholder alignment.
  • Leadership & Team Building Skilled in motivating teams, nurturing talent, and driving high-performance culture.
  • Resilience & Ownership Demonstrates accountability, persistence, and a proactive approach in

Key Requirements:

  • 10 to 15 years of marketing experience, preferably in the QSR or food & beverage industry
  • Proven track record in brand development, digital marketing, and customer retention
  • Strong communication, leadership, and cross-functional collaboration skills
  • Experience managing agencies, vendors, and budgets.
  • Ability to lead product/store launch marketing and data-driven campaigns.

Salary:- 40 to 60 LPA

Job Location :- Mumbai ( Worli )

Quick Service Restaurant (QSR) – Experience Mandatory

Contact Details :-

HR-Chitra Aher

9082493557

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