Senior Associate, Marketing

Title: Senior Associate, Marketing

Job Location: - Bengaluru, Karnataka

Job Description:

We are seeking a strategic, results-driven Email Marketing professional to join our team. In this role, the candidate will be responsible for conducting market research, developing and executing marketing campaigns, and collaborating closely with the extended Marketing and Sales teams. Key responsibilities include project management, content creation, market trend analysis, and managing communication channels to strengthen MetricStream’s brand presence and engagement.

Key Responsibilities:

• Set up the fundamental blocks using marketing automation tools like HubSpot & Zoho (Emails, Forms, landing pages, progressive profiling, list segmentation, reporting, campaign workflows, Lead Scoring/generation, Custom-integrations)
• Collaborate with extended team in launching complex email campaigns (nurture/drip campaigns) and help map the customer journey through various touchpoints using the marketing automation workflows
• Work with the team on email marketing best practices to be followed for HTML coding, design and testing of email campaigns
• Create process documents and presentations to share the performance of various email marketing programs and provide suggestions to increase effectiveness of the campaign
• Report email KPIs, including A/B testing results and email performance metrics to manage the effectiveness of emails
• Make recommendations on how to improve campaign effectiveness and process efficiencies
• Provide continuous improvement and make necessary adjustments to deliverables, processes and models while working with reporting manager
• Contact’s list management includes enriching, maintaining hygiene, segmenting, etc.

Skills and Experience

• 2-4 years of B2B email marketing experience in enterprise SaaS
• Strong understanding of end-to-end email marketing operations cycle
• Strong Communication skills for internal and external collaborations
• Expertise in Market Research to understand industry trends and customer needs
• Experience in Sales and Marketing to develop and execute effective campaigns
• Project Management skills for coordinating and managing marketing projects
• Ability to work independently and in a team environment
• Experience in the tech industry and knowledge of GRC products is a plus
• Proficiency in HubSpot, Salesforce, Zoho Campaigns, Microsoft Office, Demandbase and other widely used marketing tools.
• Possessing knowledge of SEO, PPC and other digital marketing channels is beneficial

Preferred Skills

• Hands-on email campaign execution (HubSpot & Zoho)
• Automated lead nurturing workflows (setup, testing, optimization)
• ABM execution with Demandbase
• A/B and multivariate testing as a structured, ongoing process
• QA and compliance (error-free campaigns, GDPR, CAN-SPAM and other opt-in/out laws)
• Detailed reporting and dashboards (HubSpot, Zoho)
• Proficiency in Tools:
• HubSpot & Zoho Campaigns (core, non-negotiable)
• ZoomInfo and other data sources alike
• Demandbase (ABM workflows)
• Microsoft Clarity & Google Analytics (reporting)
• Basic HTML/CSS for template fixes (optional but valuable)
• Explicit mention of “zero-error mindset” & “ops-heavy”

Why Join MetricStream

• Be part of a mission-driven company redefining how the world manages cyber and enterprise GRC risk.
• Work on AI-first, market-leading solutions that power the risk strategies of the world’s top enterprises.
• Collaborate with global teams and senior leadership to shape product and marketing direction.
• Enjoy a high-impact, innovation-oriented culture where your insights and execution make a difference.

Education

Bachelor’s degree in marketing, Business, or a related field