Marketing Coordinator
2 weeks ago
Key Responsibilities:
● Make outbound calls to potential customers and prospects within the mechanical
manufacturing industry to introduce and promote our machinery products and
services.
● Identify customer needs and match them with the appropriate products or solutions
offered by the company.
● Qualify leads through effective questioning to understand customer requirements and
determine purchasing interest.
● Maintain and update customer information and interactions in the CRM system.
● Schedule meetings, product demonstrations, or follow-up calls with the sales team to
close sales and expand business relationships.
● Follow up with warm leads and leads generated from marketing efforts (such as
website inquiries and tradeshow contacts).
● Provide detailed product information, pricing, and promotional offers to potential
customers.
● Address customer inquiries, objections, and concerns while maintaining a
professional and positive attitude.
● Work closely with the sales and marketing teams to refine sales messaging and
approach based on customer feedback and industry trends.
● Achieve or exceed daily, weekly, and monthly telemarketing targets and KPIs (such
as number of calls made, appointments set, and conversions).
● Continuously improve product knowledge to accurately communicate technical
details and value propositions of the mechanical machinery offered by the company.
● Contribute to the development of scripts and strategies for telemarketing campaigns.
● Stay updated on industry trends, competitor offerings, and new product launches to
be able to speak knowledgeably to prospects.
Qualifications:
● High school diploma or equivalent (Bachelor's degree is a plus).
● 6 months to 2 years of experience with Marketing Coordinator.
● Excellent English verbal communication and listening skills, with the ability to build
rapport with customers over the phone(Coordinate with international clients).
● Strong interpersonal skills and a customer-focused mindset.
● Self-motivated with the ability to work independently and in a team environment.
● Ability to handle rejection and stay persistent in generating new opportunities.
● Comfortable working with Microsoft Office Suite (Excel, Word, etc.).
● Goal-oriented and able to meet performance targets.
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