Deputy General Manager/General Manager

Position: DGM / GM - Digital Marketing

Reports to: VP - Marketing

Location: Hyderabad - Hitech City

Job Summary :

We are looking for an innovative and creative Digital Marketing Leader who can develop, execute, and optimize cutting-edge digital marketing strategies to drive brand awareness, engagement, and conversions. The ideal candidate should be a digital- first thinker with a deep understanding of performance marketing, content marketing, SEO, social media, and digital storytelling. This role demands a balance of creativity, analytical skills, and hands-on execution to make Urbanrise a thought leader in the real estate industry.

Key Responsibilities :

1.Develop and implement a comprehensive digital marketing strategy that aligns with business objectives and enhances brand positioning.

2.Lead innovative branding and performance marketing campaigns across paid media, organic channels, social platforms, search engines, email marketing, and influencer collaborations.

3.Drive creativity and innovation in digital content, ensuring storytelling and visual appeal engage and inspire target audiences.

4.Own and manage end-to-end digital campaigns across channels like Google Ads, Meta Ads, YouTube, LinkedIn, and programmatic advertising to maximize reach and ROI.

5.Oversee SEO, SEM, and ASO strategies, leveraging keyword research, on-page/off-page optimization, and backlinking to boost organic traffic.

6.Build and execute high-impact social media marketing campaigns that enhance brand visibility and engagement.

7.Ideate and strategize compelling content marketing initiatives, including blogs, videos, social media creatives, newsletters, and thought leadership pieces.

8.Leverage data-driven insights to optimize digital campaigns, analyzing key metrics such as CTR, conversion rates, CAC, and ROI.

9.Lead, mentor, and manage a team of SEO specialists, social media managers, content creators, and designers to ensure a cohesive and high-performing digital marketing function.

10.Collaborate with media agencies and creative partners to develop top-notch advertising materials and ensure brand consistency across all platforms.

11.Stay ahead of industry trends, emerging digital technologies, and best practices to continuously innovate and improve digital marketing efforts.

Desirable skills and qualifications:

1.MBA or equivalent in Digital Marketing / Communications from a reputed business school.

2.12-18 years of experience in digital marketing, content marketing, and performance-driven campaigns.

3.Strong expertise in Google Ads, Meta Ads, Facebook Ads, YouTube Marketing, LinkedIn Ads, SEO and SEM.

3.Hands-on experience in content marketing, creative storytelling, and brand-building strategies.

4.Experience in marketing automation, CRM platforms, and web analytics tools (Google Analytics, HubSpot, SEMrush, etc.).

5.Strong understanding of UX/UI, landing page optimization, and conversion rate optimization (CRO).

6.Creative mindset with the ability to think outside the box and deliver breakthrough

CTC Range : 18 to 26 LPA ( Depends on Current CTC)

About Company:

Urbanrise is South India's largest real estate developer, recognized for its pathbreaking and quality residential projects across South India. Backed by the renowned Alliance Group, Urbanrise has delivered over 22,000+ homes and has 72 million square feet under development. Driven by a passion for growth and sustainability, our projects are not just about creating homes but building communities that foster a sense of belonging. With a commitment to integrity and reliability, Urbanrise ensures timely delivery, meeting and exceeding home buyer expectations.

Website : https://www.urbanrise.in