Head of Sales

3 weeks ago

GTB Nager, India TIGI HR Full time

Job Title: Chief Sales Head – Media (Audiowala Bus Stand & BTL Activations)

Location: Delhi

Department: Media Sales

Reports To: Director / Managing Director

About Company

Our client is a pioneering name in India's media and technology space, renowned for its innovative Out-Of-Home (OOH) advertising platform – "Audiowala Bus Stand." This platform connects brands with rural and semi-urban audiences through contextual audio advertising at state transport bus stands across India, offering deep rural penetration and unmatched reach.

Our media division also delivers high-impact BTL (Below-the-Line) activation services, helping brands create immersive, on-ground engagements in key rural markets. With a strong focus on the BFSI, FMCG, Automobile, and Government sectors, we blend data, creativity, and technology to drive measurable business outcomes.

Role Summary

We are looking for an experienced and dynamic Chief Sales Head – Media to lead our sales strategy, drive revenue growth, and nurture long-term client relationships. This leadership role will be instrumental in expanding our reach in rural and semi-urban markets, especially among BFSI, FMCG, Automobile, and Consumer Durables brands.

Key Responsibilities

  • Lead sales efforts for Audiowala Bus Stand and BTL Activation Services to achieve assigned revenue targets.
  • Develop and implement a national media sales strategy with a sharp focus on rural and semi-urban market penetration.
  • Identify, prospect, and onboard new clients in BFSI, FMCG, Automobile, and Consumer Durable sectors.
  • Drive both agency and direct sales engagements across key markets.
  • Collaborate with marketing and operations teams to conceptualize and deliver impactful brand campaigns.
  • Manage end-to-end sales lifecycle: from pitching and proposal development to negotiation, execution, and renewals.
  • Monitor industry trends and apply insights to enhance go-to-market strategies and media offerings.
  • Provide regular revenue forecasts, performance updates, and sales analytics to senior leadership.

Candidate Requirements

  • 7 to 12 years of experience in media sales, BTL activations, or rural marketing, preferably with exposure to the BFSI and Automobile sectors.
  • Strong orientation towards sales strategy, business development, and client servicing.
  • Deep understanding of rural and semi-urban consumer behavior and media habits.
  • Proven ability to meet or exceed large-scale sales targets and manage strategic key accounts.
  • Experience in building and leading high-performance sales teams.
  • Excellent negotiation, presentation, and communication skills.
  • Mumbai-based or willing to relocate.

What We Offer

  • A leadership role in a fast-growing and high-impact media organization.
  • Competitive compensation with attractive performance-based incentives.
  • A chance to shape how leading brands connect with India's next billion consumers.
  • A dynamic, entrepreneurial, and collaborative work culture.

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