Social Media Manager

2 days ago


Mumbai, India Tajore Full time

✨ Social Media Manager – Fashion & Ethnic Wear Brand (Instagram + YouTube + Pinterest)Location: Malad West, Mumbai (On-site)Company: Tajore About the Brand: Tajore is a premium designer ethnic wear and bridal fashion brand specialising in lehengas, sarees, gowns and unstitched suit sets. We are expanding our digital footprint and seeking a high-merit Social Media Manager with strong expertise in organic growth, content strategy, and social media optimisation (SMO) across Instagram, YouTube, Pinterest, Facebook & LinkedIn. ⭐ Role OverviewWe are looking for a creative and analytical Social Media Strategist who can lead Tajore’s online presence, develop platform-wise strategies, and drive organic reach, engagement and traffic without heavy reliance on paid ads. ⭐ Key Responsibilities Build and execute social media content strategy across Instagram, YouTube, Pinterest, Facebook & LinkedInDevelop strong content pillars for fashion, bridal wear, couture, BTS, styling guides & unstitched suitsCreate monthly content calendars, reels concepts, storytelling frameworks & hooksLead creative direction during shoots; coordinate with in-house production teamImplement Instagram Marketing, YouTube SEO, Pinterest SEO, and platform optimisationTrack KPIs: Engagement Rate, Reach, Profile Visits, Watch-Time, CTR, Saves, Follower QualityOversee community management: comments, DMs, audience queries & influencer collaborationsBenchmark competitors and identify fashion trends / viral formats for higher reachDrive organic traffic to website and support product launches, campaigns & studio appointments ⭐ What Success Looks Like (KPIs)Month-on-month organic follower growthHigher engagement rate, saves & sharesIncrease in website traffic from social platformsTrending reels & strong YouTube retentionMore inbound bridal enquiries & studio bookingsStrong visual identity & brand consistency across all platforms ⭐ Ideal Candidate Profile2–6 years’ experience in fashion, luxury, beauty, lifestyle, or D2C brandsDeep understanding of organic social algorithms, analytics and SMOExceptional creativity with a strong eye for fashion aesthetics & stylingExperience with reels scripting, content direction, copywriting & visual brandingAbility to balance creative storytelling with data-driven insightsUp-to-date with platform trends, industry benchmarks & audience behaviour ⭐ Core Skills Social Media ManagementContent Planning & Content CalendarInstagram Reels StrategyYouTube Management & SEOPinterest MarketingBrand StorytellingCreative DirectionCommunity ManagementInfluencer CoordinationSocial Media AnalyticsOrganic Growth StrategySMO / SMMCopywriting & Hooks ⭐ Why Join Tajore?Work directly with founders & creative leadershipHigh ownership & creative freedomOpportunity to scale a premium ethnic fashion brandFast-moving, innovative environment with a strong growth trajectory 



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