Social Media Executive

3 hours ago

Mumbai Maharashtra, India Social Donut Full time

**Role Overview**:
**Key Responsibilities**:
**Social Media Strategy & Execution**

- Develop and execute a **data-driven social media strategy** aligned with business goals.
- Optimize content for different social media platforms, including Instagram, Facebook, Twitter, LinkedIn and YouTube.
- Stay updated on **trends, platform changes and best practices** to keep the brand ahead in the digital space.

**Content Creation & Community Engagement**

- Generate, edit, publish, and share **daily content** (text, images, videos, reels, stories) to build meaningful customer connections.
- Engage with followers, respond to queries and encourage positive interactions to **foster brand loyalty**.
- Collaborate with designers, videographers and influencers to create **visually appealing and high-engagement content**.

**Brand Growth & Awareness**

- Set up and optimize company pages across platforms to improve **brand visibility and reach**.
- Identify **brand advocates, influencers, and community groups** to drive organic growth.
- Execute paid campaigns through **Facebook Ad Manager and Google Ads** to enhance reach and conversions.

**Analytics & Performance Tracking**

- Monitor, track, and analyze social media performance using tools like **Google Analytics, Meta Business Suite and third-party social media tools**.
- Prepare **monthly reports and insights** with actionable recommendations for continuous improvement.

**Collaboration & Campaign Management**

- Work closely with the **Marketing, Design, and Product teams** to ensure social media campaigns align with brand goals.
- Plan and maintain an **editorial content calendar** for timely execution of promotions, launches and collaborations.
- Identify opportunities for **viral and trend-driven content** to enhance audience engagement.

**Key Requirements**:

- **1-2 years of experience** in **Social Media Marketing, Digital Media or Content Strategy**.
- Strong understanding of **content marketing, branding and audience engagement strategies**.
- Hands-on experience in **Facebook Ad Manager, Instagram Insights and Google Analytics**.
- Excellent **copywriting, communication and creative storytelling skills**.
- Knowledge of **SEO, web traffic metrics and online marketing trends**.
- Ability to manage multiple accounts and projects with a strong sense of **organization and detail-orientation**.

**Bonus Skills (Preferred but Not Mandatory)**:

- Proficiency in **Adobe Photoshop, Illustrator, Canva or video editing tools**.
- Experience with **influencer marketing and social media collaborations**.
- Understanding of **e-commerce and consumer electronics marketing**.

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