Group Head

4 weeks ago

Pune, India dentsu Full time

We are seeking an energetic Programmatic Director to lead the planning, execution and strategy functions for Dentsu programmatic. You will be responsible for driving revenue growth, building end-to-end campaign strategy across brands, managing a team of programmatic specialists and ensuring both client-delight as well as aligning with internal stakeholders. With this, you will be looked at as a respected personality who has deep understanding of programmatic platforms & planning functions. Responsibilities: Develop and own an end-to-end programmatic campaign planning, execution & strategy functions for client accounts. Work on campaign strategy which begins from understanding brand KPI’s, identifying core audiences & their presence across demo, geo & platforms to finally build an effective omni-channel plan. Maintaining oversight and proactive management of multiple campaign planning and execution activities. Implement advance targeting strategies such as cross device, omni-channel, retail media, CTV, OTT & DooH. Manage and lead multiple brand accounts, participate in MBR’s and QBR’s to build strong client relationship by being a trusted partner. Drive adoption of programmatic first approach across display, video, CTV & OTT ad formats. Build lead and mentor a programmatic team to ensure skills development & operational excellence. Bring in both planning and executional innovation to offer a value add to client KPI’s & ensuring a proactive approach for the entire programmatic strategy. Lead programmatic pitches, RFP responses & new business development initiatives. Provide senior client servicing teams with regular insights, performance reviews & strategic recommendations. Stay updated on the industry trends & innovations around AI, ML, rich media formats & DCO etc,. Qualifications: 5-7 years of experience with at least 5 years in an agency environment. Deep expertise of planning & execution of branding and performance mandate from clients. Expert of building PPT decks & single handedly running client meetings. Deep expertise of DV360, TTD, Amazon, Criteo & Xandr DSP platforms. Experience with DMP’s, CDP’s & ad-servers (Google CM360, Adobe, Flashtalking etc.) Strong analytical skills with proficiency in Excel, Google Analytics, PowerPoint, PowerBI & other reporting tools. In depth understanding of all YouTube ad formats, frequency & reach planning as well as executional expertise. Proven experience in scaling programmatic offerings within an agency environment. This includes programmatic and social platforms (Google, Meta & others). Familiar with identity solutions, privacy regulations & other industry initiatives. Excellent communication & leadership skills.

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