Search Optimization Lead

1 week ago

Prayagraj, India Nadcab Labs Full time

Company DescriptionNadcab Labs is a leading blockchain development company driven by innovation and a passion for decentralized technology. Our team specializes in building secure, scalable, and future-focused blockchain solutions, including smart contracts, dApps, DeFi protocols, Layer-1 and Layer-2 ecosystems, and enterprise-grade Web3 platforms. We are committed to driving digital transformation and creating meaningful technological impact by developing next-generation blockchain products for clients worldwide.Role Description – Senior SEO Analyst (6+ Years Experience)This is a full-time, on-site role for a Senior Search Engine Optimization Analyst at our Allahabad office. The ideal candidate must bring 6+ years of proven SEO experience, with strong expertise across On-Page SEO, Off-Page SEO, Technical SEO, Keyword Strategy, Competitor Analysis, and Full SEO Audits.You will be responsible for designing, executing, and optimizing end-to-end SEO strategies that improve search visibility, organic traffic, keyword rankings, and conversions. You will collaborate closely with the content, development, and marketing teams to ensure website performance aligns with search engine standards and industry best practices.On-Page SEOComplete mastery of metadata optimization, schema markup, content structuring, internal linking, and keyword placementConduct detailed site audits to identify ranking issues and fix them with precisionImprove Core Web Vitals, crawlability, indexing, and content qualityOff-Page SEODevelop result-driven link-building strategies using white-hat practicesExecute outreach campaigns, guest posting, digital PR, and authority-building activitiesAnalyze backlink profiles and disavow harmful linksTechnical SEOWork with developers to optimize site performance, page speed, sitemap health, robots.Txt, canonicalization, and structured dataEnsure the website maintains strong search hygiene and complies with Google’s evolving algorithmsAnalytics & StrategyUse advanced analytics to monitor performance, identify trends, and optimize growth channelsConduct competitor research, market analysis, and generate actionable SEO insightsPrepare performance reports and guide leadership with data-driven SEO recommendations6+ years of hands-on experience in SEO (On-Page, Off-Page, Technical)Strong command over Google Analytics, Google Search Console, Ahrefs, SEMrush, Screaming Frog, SurferSEO, Moz, GTmetrix, PageSpeed Insights, and other standard SEO toolsExpertise in keyword clustering, content strategy, link profiling, and technical auditsExcellent understanding of E-E-A-T, Core Web Vitals, and Google ranking factorsStrong analytical mindset with a passion for solving complex SEO challengesExcellent written and verbal communication skillsBachelor's degree in Marketing, Computer Science, Business, or related field preferred

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