Marketing & Demand Generation Lead

4 weeks ago

Odhav, India Dash Technologies Inc. Full time

Job Title: Brand Strategist / Digital Marketing ManagerLocation: Ahmedabad, IndiaWorking Hours: 7:30 PM – 4:30 AM IST (aligned to U.S. time zones)Role Summary This is the highest-impact marketing seat in the company. You’ll own our brand voice, digital presence, and demand-generation engine—turning awareness into qualified leads that fuel revenue growth. If you can blend strategic thinking with hands-on execution, and you thrive on building a personal and corporate brand in a niche market, we want to talk.Key ResponsibilitiesShort-Form Video & Reels: Ideate, storyboard, direct, and oversee editing for Instagram Reels, YouTube Shorts, TikTok, and Snapchat content that converts views into inquiries.Web & Landing Pages: Audit existing pages, launch new ones, and continuously optimize copy, UX, and conversion rates.Content & Copywriting: Produce high-impact blogs, ad copy, email sequences, and marketing collateral that speak directly to the needs of recent international grads.Reputation Management: Build and execute a proactive reviews strategy; monitor mentions and maintain a 4.8 + online rating.Content Calendar & Strategy: Develop monthly/quarterly calendars for long-form (webinars, YouTube) and short-form content; repurpose assets acrosschannels.On-Camera & Webinar Hosting: Confidently host large webinars (100+ attendees) and appear on camera for tutorials, interviews, and social content.Institutional Outreach: Deliver persuasive presentations to universities and training partners; tailor decks and pitches to each audience.SEO & Analytics: Own keyword research, on-page SEO, and use SEMrush/GA4 to track rankings, traffic, and funnel performance.Tool Stack: Expert user of Canva/Adobe Suite, social schedulers, marketing-automation platforms, Google Analytics, etc.Project Leadership: Drive initiatives from concept to completion with minimal oversight; rally internal and external resources as needed.QualificationsExperience: 4–6 + years in digital marketing with a clear track record of lead generation and brand growth.Portfolio: Links to at least one blog post, one short-form video, and one webinar/presentation you’ve created or hosted.Technical Skills: Advanced copywriting, strong SEO fundamentals, hands-on with SEMrush (or similar), confident on camera.Soft Skills: Charismatic presenter, data-driven decision-maker, relentless problem-solver who thrives in a high-growth, low-hand-holding environment.Mindset: Persistent, resourceful, and able to “get to anyone” inside or outside an organization to make things happen.

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