Head of Marketing

4 days ago


Odhav, India Virtual Building Studio Inc Full time

Job Title: Chief Marketing Officer (CMO)Location: Ahmedabad (On-Site) Market Focus: United States Company: Virtual Building Studio Website: www.Virtualbuildingstudio.Com About Virtual Building Studio (VBS)Virtual Building Studio (VBS) is a global BIM outsourcing and engineering services company serving architects, contractors, surveyors, and engineers across the United States. We specialize in: - Architecture (Dedicated Resource Model) - Scan-to-BIM (S2B) - MEPF Coordination & BIM With 200+ production team members in India, we aim to be the #1 BIM outsourcing partner for the US market. We are targeting ₹100 CR revenue in FY 2026–27, and the CMO role is critical to achieve this vision. Role Overview: We are hiring a data-driven, growth-focused Chief Marketing Officer (CMO) who will build and scale the end-to-end marketing engine responsible for: - Multi-channel demand generation - Inbound growth - ABM (Tier 1 & 2) - SEO + Paid Ads - Content + Sales Enablement - CRM + Analytics - AI-driven marketing - Full-funnel GTM strategy Your mission: Drive ₹50–60 CR pipeline contribution to support VBS reaching ₹100 CR+. Key Responsibilities:1. Demand Generation & Pipeline Ownership - Own 50–60% of revenue pipeline - Build TOFU/MOFU/BOFU funnels - Improve inbound acquisition - Reduce CAC, improve SQL rate 2. Account-Based Marketing (ABM) - Build Tier 1 and Tier 2 ABM waves - Deploy multi-stakeholder engagement plans - Create personalized content packs 3. Performance & Growth Marketing - Manage LinkedIn Ads + Google Ads - Optimize CTRs, conversions, ROAS - Scale search + retargeting campaigns 4. SEO & Content Leadership - Create keyword clusters - Manage content calendar (blogs, videos, case studies, webinars) - Build high-quality lead magnets 5. Website & Conversion Optimization - Improve website conversion rate (2% → 5%) - Oversee LP design, analytics & CRO 6. Marketing Operations & Analytics - Own GA4, Tag Manager, Zoho CRM/Campaigns - Build weekly funnel dashboards - Maintain attribution accuracy 7. Sales Alignment - Work closely with VP Sales - Ensure frictionless MQL → SQL workflow - Build sales enablement assets 8. Leadership & Team Building - Lead a team of SEO, PPC, content, ABM, creative, and ops - Manage agencies & freelancers - Build a high-performance culture 8. Required Experience Mandatory: - 10–15 years in B2B marketing - 5+ years leading demand generation - US market experience (AEC/BIM preferred) - Hands-on with ads, SEO, ABM, CRM - Managed ₹5–10 CR yearly marketing budget - Experience scaling pipeline in fast-growth companies Non-negotiable competencies: - Pipeline ownership > not just leads - Evidence of real ABM campaigns - Strong analytics, CAC, CPL, SQL understanding - Leadership across cross-functional teams ________________________________________ 9. Qualities We Seek - Strategic + execution balance - Analytical and metric-driven - US buyer psychology understanding - High clarity of thought - Fast decision maker - Team player - Ownership mindset



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