SDR Manager

About the Role Curately.ai is seeking an experienced SDR Manager with a track record of hiring, training, coaching, and scaling top-performing SDR teams for US-based B2B SaaS businesses. This person is both a builder and a coach —someone who can set up the foundation, hire the right SDRs, roll out playbooks, and drive a consistent pipeline of qualified meetings for our AEs. The SDR Manager will own outbound pipeline generation for Curately, including messaging, systems, training, performance metrics, and team culture. Key Responsibilities Team Building & Leadership Hire the first cohort of SDRs and scale the team as pipeline needs grow. Develop onboarding, training, QA, call reviews, and consistent coaching rhythms. Build a high-performance, data-driven SDR culture. Outbound Strategy & Execution Build outbound playbooks tailored to staffing leaders, TA leaders, procurement/MSP buyers, and enterprise HR. Own scripts, sequences, objection handling, and persona-specific messaging. Deploy GTM experiments across email, phone, LinkedIn, and SMS. Pipeline Ownership Set and manage monthly SQL and meeting quota for the SDR team. Ensure the team delivers predictable pipeline for AEs. Partner closely with marketing to refine lead quality, ICP targeting, and inbound qualification. Tools & Processes Own HubSpot CRM processes, lead routing, automation, and SDR dashboards. Manage tools such as Apollo, HubSpot sequences, LinkedIn Sales Navigator, phone dialers, etc. Build a quality assurance and analytics process around SDR activity vs outcomes. Collaboration Work closely with AEs to ensure handoffs are tight and SLAs are followed. Provide structured feedback to marketing for messaging iteration and ICP refinement. Align with leadership on territory plans, sequencing strategies, and pipeline forecasting. Must-Have Skills & Experience 3–7+ years of experience managing SDR teams in B2B SaaS (US market focus). Proven track record of building SDR teams from scratch and scaling them. Strong coaching mentality—ability to mentor SDRs into consistent quota-hitters. Deep understanding of outbound motions, cold email frameworks, cold calling, and LinkedIn outreach. Experience creating SDR playbooks, scripts, objection matrices, and training documentation. Strong analytic discipline: dashboards, KPIs, weekly performance reviews, cohort analysis. Able to thrive in a fast-paced, early-stage startup with evolving processes.