Marketing Copywriter

15 hours ago

Thane, India 5paisa Full time

About us:

5paisa Capital Ltd. stands at the forefront of India's fintech revolution, offering a comprehensive digital platform for retail investors and traders. With a commitment to democratizing financial services, 5paisa provides a suite of products including Stocks, Futures & Options, Mutual Funds, IPOs, all accessible through user-friendly mobile applications and web platforms. Today 5paisa is a go-to platform for serious traders and investors.


Role Overview:

We’re looking for a creative Copywriter who can turn complex financial products into simple, compelling stories. Your writing will cut through the clutter, drive campaigns, showcase product value, and define the voice that connects our brand with customers.


What You’ll Do:

- Develop and adapt content across multiple formats, including banners, notifications, emailers, WhatsApp, SMS, and more.

- Craft clear, engaging copy for product promotions, feature launches, user journeys, and onboarding flows to enhance user experience and drive engagement.

- Collaborate with cross-functional teams to brainstorm campaign ideas and ensure messaging aligns with visual creatives and business.

- Convert long-form content into concise and impactful formats for social media (captions, carousels), in-app messaging, and influencer briefs.

- Conduct competitor benchmarking to identify content trends, tone, and content gaps that can be leveraged for strategic content improvements.


What You’ll Need:

- 1–3 years of experience as a Copywriter or in a similar content-focused role, with a proven ability to create clear, engaging, and impactful content.

- Strong understanding of the broking industry, with solid knowledge of financial concepts, products, and terminology.


What You Can Expect:

- Learning and Growth

Be part of a team that values continuous learning and encourages mentorship. Your journey with us will involve expanding your skill set and shaping your career path

- Dynamic Environment

Expect a dynamic and challenging work environment where your expertise directly influences the success of our private cloud platform

- Mentorship and Leadership

Experience a collaborative culture where your contributions matter. Foster a learning environment by providing mentorship and technical leadership


We value diversity in all its forms — backgrounds, perspectives, experiences — and are committed to building an inclusive environment where every employee feels respected, heard, and empowered to grow. We do not discriminate based on race, religion, caste, color, gender identity or expression, sexual orientation, age, marital status, disability, or any other legally protected status. Our hiring decisions are based on merit, capability, and alignment with our values — always.

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