Google Ads Manager

2 weeks ago

Mumbai, India Estée Lauder Company Full time

Google Ads Manager / Specialist Estée Lauder Company Part-time · Remote Position Snapshot Estée Lauder Company is looking for a Google Ads Manager / Specialist who can build, refine and optimise paid search strategies that elevate brand visibility while delivering measurable returns. The role is designed for a professional who understands how to balance precision bidding, strategic messaging and performance insights in a competitive digital environment. What You Will Shape Instead of executing isolated tasks, you will shape three essential elements of paid search success: Strategic control of Google Ads ecosystems Continuous improvement based on behavioural and performance data A sustainable, scalable ads structure aligned with brand goals Your work will influence how the brand reaches intent-driven users and how efficiently campaigns convert that intent into action. Core Practice Areas 1. Campaign Architecture Build structured campaigns with clear thematic relevance Maintain logical keyword groupings, match types and bidding models Adapt structure as markets shift and competition evolves 2. Performance Refinement Optimise bids, placements, ad copy and landing page alignment Identify inefficiencies early and take corrective action Evaluate audience signals and apply precision targeting 3. Analytical Judgement Interpret search data, cost patterns and conversion behaviour Recommend direction based on evidence, not intuition Present findings in a concise, business-friendly format 4. Collaboration & Integration Coordinate with creative, content, analytics and brand teams Ensure messaging across campaigns remains consistent with Estée Lauder’s identity Align ads strategy with broader marketing priorities Indicators of Excellence We assess candidates through capability signals, not strict requirements: Experience managing Google Ads in performance-driven environments Strong understanding of search intent, bidding mechanics and optimisation cycles Ability to spot meaningful patterns in data and act decisively Clear communication—structured, precise and calm under shifting conditions Familiarity with skincare, beauty, luxury, or retail sectors is a plus Reliable self-management in a remote, part-time framework Working Rhythm Part-time , with focus on impactful output rather than hours logged Remote , offering autonomy to plan and execute your workflow Regular syncs with brand, digital and performance teams Culture built on clarity, accountability and ongoing refinement

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